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The differences between regional marketing coordinators and marketing communications coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a regional marketing coordinator and a marketing communications coordinator. Additionally, a regional marketing coordinator has an average salary of $51,974, which is higher than the $49,151 average annual salary of a marketing communications coordinator.
The top three skills for a regional marketing coordinator include digital marketing, home health and marketing campaigns. The most important skills for a marketing communications coordinator are press releases, project management, and graphic design.
| Regional Marketing Coordinator | Marketing Communications Coordinator | |
| Yearly salary | $51,974 | $49,151 |
| Hourly rate | $24.99 | $23.63 |
| Growth rate | 19% | 19% |
| Number of jobs | 104,640 | 96,492 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 83% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A regional marketing manager oversees the marketing programs and projects within a particular region and area, aiming to enhance brand value and awareness that will translate into sales and positive customer relationships. They primarily have administrative duties, such as developing marketing programs, streamlining program requirements, coordinating with managers, supervising operations from planning to execution, and addressing issues and concerns to ensure they adhere to company standards, budgets, and deadlines. Additionally, being a regional manager requires leadership skills to empower employees in a joint effort to reach goals.
Marketing communications coordinators play an administrative role in supporting the communications department in the execution and monitoring of communications strategies. The coordinators establish public relations and marketing materials and implement advertising and marketing campaigns. They plan and organize promotional presentations and update calendars. Among the necessary skills for this job are interpersonal skills, computer skills, communication skills, and marketing techniques. They should also have a degree in communications or marketing.
Regional marketing coordinators and marketing communications coordinators have different pay scales, as shown below.
| Regional Marketing Coordinator | Marketing Communications Coordinator | |
| Average salary | $51,974 | $49,151 |
| Salary range | Between $38,000 And $70,000 | Between $36,000 And $67,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | New Jersey |
| Best paying company | - | Avid |
| Best paying industry | - | Manufacturing |
There are a few differences between a regional marketing coordinator and a marketing communications coordinator in terms of educational background:
| Regional Marketing Coordinator | Marketing Communications Coordinator | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 83% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between regional marketing coordinators' and marketing communications coordinators' demographics:
| Regional Marketing Coordinator | Marketing Communications Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 26.9% Female, 73.1% | Male, 24.6% Female, 75.4% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 9.6% White, 67.8% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.9% White, 67.4% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |