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The differences between regional marketing coordinators and marketing & events coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a regional marketing coordinator and a marketing & events coordinator. Additionally, a regional marketing coordinator has an average salary of $51,974, which is higher than the $41,447 average annual salary of a marketing & events coordinator.
The top three skills for a regional marketing coordinator include digital marketing, home health and marketing campaigns. The most important skills for a marketing & events coordinator are event planning, trade shows, and marketing campaigns.
| Regional Marketing Coordinator | Marketing & Events Coordinator | |
| Yearly salary | $51,974 | $41,447 |
| Hourly rate | $24.99 | $19.93 |
| Growth rate | 19% | 19% |
| Number of jobs | 104,640 | 84,375 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 81% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A regional marketing manager oversees the marketing programs and projects within a particular region and area, aiming to enhance brand value and awareness that will translate into sales and positive customer relationships. They primarily have administrative duties, such as developing marketing programs, streamlining program requirements, coordinating with managers, supervising operations from planning to execution, and addressing issues and concerns to ensure they adhere to company standards, budgets, and deadlines. Additionally, being a regional manager requires leadership skills to empower employees in a joint effort to reach goals.
A marketing and events coordinator is responsible for planning, producing, and supervising the execution of communications and marketing plan activities such as promotions, collateral materials, and media. You are expected to create materials to deliver the company's messages to the media and the public. You will perform other tasks that may include overseeing and coordinating conferences, seminars, and meetings, planning the communications calendar to ensure the program is executed on time, and participating in budget management and development. You are also expected to ensure information accuracy through proofreading.
Regional marketing coordinators and marketing & events coordinators have different pay scales, as shown below.
| Regional Marketing Coordinator | Marketing & Events Coordinator | |
| Average salary | $51,974 | $41,447 |
| Salary range | Between $38,000 And $70,000 | Between $31,000 And $54,000 |
| Highest paying City | - | Jersey City, NJ |
| Highest paying state | - | New Jersey |
| Best paying company | - | A.T. Kearney |
| Best paying industry | - | Start-up |
There are a few differences between a regional marketing coordinator and a marketing & events coordinator in terms of educational background:
| Regional Marketing Coordinator | Marketing & Events Coordinator | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 81% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between regional marketing coordinators' and marketing & events coordinators' demographics:
| Regional Marketing Coordinator | Marketing & Events Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 26.9% Female, 73.1% | Male, 24.6% Female, 75.4% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 9.6% White, 67.8% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.8% White, 67.1% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |