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Regional marketing coordinator vs marketing & events coordinator

The differences between regional marketing coordinators and marketing & events coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a regional marketing coordinator and a marketing & events coordinator. Additionally, a regional marketing coordinator has an average salary of $51,974, which is higher than the $41,447 average annual salary of a marketing & events coordinator.

The top three skills for a regional marketing coordinator include digital marketing, home health and marketing campaigns. The most important skills for a marketing & events coordinator are event planning, trade shows, and marketing campaigns.

Regional marketing coordinator vs marketing & events coordinator overview

Regional Marketing CoordinatorMarketing & Events Coordinator
Yearly salary$51,974$41,447
Hourly rate$24.99$19.93
Growth rate19%19%
Number of jobs104,64084,375
Job satisfaction--
Most common degreeBachelor's Degree, 82%Bachelor's Degree, 81%
Average age3737
Years of experience66

What does a regional marketing coordinator do?

A regional marketing manager oversees the marketing programs and projects within a particular region and area, aiming to enhance brand value and awareness that will translate into sales and positive customer relationships. They primarily have administrative duties, such as developing marketing programs, streamlining program requirements, coordinating with managers, supervising operations from planning to execution, and addressing issues and concerns to ensure they adhere to company standards, budgets, and deadlines. Additionally, being a regional manager requires leadership skills to empower employees in a joint effort to reach goals.

What does a marketing & events coordinator do?

A marketing and events coordinator is responsible for planning, producing, and supervising the execution of communications and marketing plan activities such as promotions, collateral materials, and media. You are expected to create materials to deliver the company's messages to the media and the public. You will perform other tasks that may include overseeing and coordinating conferences, seminars, and meetings, planning the communications calendar to ensure the program is executed on time, and participating in budget management and development. You are also expected to ensure information accuracy through proofreading.

Regional marketing coordinator vs marketing & events coordinator salary

Regional marketing coordinators and marketing & events coordinators have different pay scales, as shown below.

Regional Marketing CoordinatorMarketing & Events Coordinator
Average salary$51,974$41,447
Salary rangeBetween $38,000 And $70,000Between $31,000 And $54,000
Highest paying City-Jersey City, NJ
Highest paying state-New Jersey
Best paying company-A.T. Kearney
Best paying industry-Start-up

Differences between regional marketing coordinator and marketing & events coordinator education

There are a few differences between a regional marketing coordinator and a marketing & events coordinator in terms of educational background:

Regional Marketing CoordinatorMarketing & Events Coordinator
Most common degreeBachelor's Degree, 82%Bachelor's Degree, 81%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Regional marketing coordinator vs marketing & events coordinator demographics

Here are the differences between regional marketing coordinators' and marketing & events coordinators' demographics:

Regional Marketing CoordinatorMarketing & Events Coordinator
Average age3737
Gender ratioMale, 26.9% Female, 73.1%Male, 24.6% Female, 75.4%
Race ratioBlack or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 9.6% White, 67.8% American Indian and Alaska Native, 0.1%Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.8% White, 67.1% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between regional marketing coordinator and marketing & events coordinator duties and responsibilities

Regional marketing coordinator example responsibilities.

  • Manage, track and evaluate ROI of media efforts throughout region in conjunction with additional national media efforts.
  • Lead copywriting, content development and vision for chamber marketing/advertising collateral, which result in increase readership and activation.
  • Create PowerPoint presentations for top executives and managerial workshops.
  • Conduct advertising campaigns on Facebook to expand and increase customer engagement.
  • Develop local marketing events and assist with evaluating effectiveness and ROI of marketing initiatives for districts.
  • Develop strategic social media marketing strategies by successfully improving search engine optimization (SEO) and implementing a target email campaign.
  • Show more

Marketing & events coordinator example responsibilities.

  • Manage SEO data and construct detailed plans for increasing website popularity and Google status.
  • Manage firm-wide promotional giveaways and the holiday gift program, establish and maintain relationships with multiple vendors.
  • Engage in continual evaluation of marketing and business development plans as well as tracking the ROI of initiatives.
  • Provide sales support for account managers by organizing estimate and forecasting reports using SalesForce.
  • Design the art work and graphics using Photoshop CS5.
  • Organize social media schedule, write content for Facebook and examine results.
  • Show more

Regional marketing coordinator vs marketing & events coordinator skills

Common regional marketing coordinator skills
  • Digital Marketing, 17%
  • Home Health, 8%
  • Marketing Campaigns, 7%
  • Website Content, 6%
  • Brand Awareness, 5%
  • Community Events, 4%
Common marketing & events coordinator skills
  • Event Planning, 11%
  • Trade Shows, 6%
  • Marketing Campaigns, 6%
  • PowerPoint, 5%
  • Facebook, 5%
  • Project Management, 4%

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