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The differences between regional marketing coordinators and marketing supervisors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a regional marketing coordinator, becoming a marketing supervisor takes usually requires 8-10 years. Additionally, a marketing supervisor has an average salary of $64,304, which is higher than the $51,974 average annual salary of a regional marketing coordinator.
The top three skills for a regional marketing coordinator include digital marketing, home health and marketing campaigns. The most important skills for a marketing supervisor are customer satisfaction, direct reports, and customer service.
| Regional Marketing Coordinator | Marketing Supervisor | |
| Yearly salary | $51,974 | $64,304 |
| Hourly rate | $24.99 | $30.92 |
| Growth rate | 19% | 10% |
| Number of jobs | 104,640 | 74,956 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 71% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
A regional marketing manager oversees the marketing programs and projects within a particular region and area, aiming to enhance brand value and awareness that will translate into sales and positive customer relationships. They primarily have administrative duties, such as developing marketing programs, streamlining program requirements, coordinating with managers, supervising operations from planning to execution, and addressing issues and concerns to ensure they adhere to company standards, budgets, and deadlines. Additionally, being a regional manager requires leadership skills to empower employees in a joint effort to reach goals.
Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines. They create marketing campaigns, cascade these campaigns' mechanics to employees, and manage the follow-through. They also delegate tasks to their team members to ensure the achievement of the marketing goals. Marketing Supervisors should be creative, personable, and strategic. They should understand the company's context, market positioning, and branding to create campaigns that are in line with the company's identity.
Regional marketing coordinators and marketing supervisors have different pay scales, as shown below.
| Regional Marketing Coordinator | Marketing Supervisor | |
| Average salary | $51,974 | $64,304 |
| Salary range | Between $38,000 And $70,000 | Between $45,000 And $90,000 |
| Highest paying City | - | Dix Hills, NY |
| Highest paying state | - | New York |
| Best paying company | - | Halliburton |
| Best paying industry | - | Retail |
There are a few differences between a regional marketing coordinator and a marketing supervisor in terms of educational background:
| Regional Marketing Coordinator | Marketing Supervisor | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 71% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between regional marketing coordinators' and marketing supervisors' demographics:
| Regional Marketing Coordinator | Marketing Supervisor | |
| Average age | 37 | 39 |
| Gender ratio | Male, 26.9% Female, 73.1% | Male, 43.5% Female, 56.5% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 9.6% White, 67.8% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |