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Regional marketing coordinator vs media coordinator

The differences between regional marketing coordinators and media coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a regional marketing coordinator, becoming a media coordinator takes usually requires 2-4 years. Additionally, a regional marketing coordinator has an average salary of $51,974, which is higher than the $47,471 average annual salary of a media coordinator.

The top three skills for a regional marketing coordinator include digital marketing, home health and marketing campaigns. The most important skills for a media coordinator are facebook, instagram, and twitter.

Regional marketing coordinator vs media coordinator overview

Regional Marketing CoordinatorMedia Coordinator
Yearly salary$51,974$47,471
Hourly rate$24.99$22.82
Growth rate19%8%
Number of jobs104,64035,285
Job satisfaction--
Most common degreeBachelor's Degree, 82%Bachelor's Degree, 82%
Average age3742
Years of experience64

What does a regional marketing coordinator do?

A regional marketing manager oversees the marketing programs and projects within a particular region and area, aiming to enhance brand value and awareness that will translate into sales and positive customer relationships. They primarily have administrative duties, such as developing marketing programs, streamlining program requirements, coordinating with managers, supervising operations from planning to execution, and addressing issues and concerns to ensure they adhere to company standards, budgets, and deadlines. Additionally, being a regional manager requires leadership skills to empower employees in a joint effort to reach goals.

What does a media coordinator do?

A media coordinator acts as a communications professional in charge of developing and implementing target communications and advertising for various media platforms. Media coordinators plan, implement, and monitor the social media strategy of an organization. They discern the most successful media outreach and establish advertising partnerships and business deals. They aim to increase their respective companies' brand awareness, strengthen their advertising campaigns, improve their marketing strategies, and increase their sales.

Regional marketing coordinator vs media coordinator salary

Regional marketing coordinators and media coordinators have different pay scales, as shown below.

Regional Marketing CoordinatorMedia Coordinator
Average salary$51,974$47,471
Salary rangeBetween $38,000 And $70,000Between $34,000 And $64,000
Highest paying City-Urban Honolulu, HI
Highest paying state-Hawaii
Best paying company-The Joffrey Ballet
Best paying industry-Manufacturing

Differences between regional marketing coordinator and media coordinator education

There are a few differences between a regional marketing coordinator and a media coordinator in terms of educational background:

Regional Marketing CoordinatorMedia Coordinator
Most common degreeBachelor's Degree, 82%Bachelor's Degree, 82%
Most common majorBusinessCommunication
Most common collegeUniversity of GeorgiaNorthwestern University

Regional marketing coordinator vs media coordinator demographics

Here are the differences between regional marketing coordinators' and media coordinators' demographics:

Regional Marketing CoordinatorMedia Coordinator
Average age3742
Gender ratioMale, 26.9% Female, 73.1%Male, 36.6% Female, 63.4%
Race ratioBlack or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 9.6% White, 67.8% American Indian and Alaska Native, 0.1%Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.9% American Indian and Alaska Native, 0.6%
LGBT Percentage10%12%

Differences between regional marketing coordinator and media coordinator duties and responsibilities

Regional marketing coordinator example responsibilities.

  • Manage, track and evaluate ROI of media efforts throughout region in conjunction with additional national media efforts.
  • Lead copywriting, content development and vision for chamber marketing/advertising collateral, which result in increase readership and activation.
  • Create PowerPoint presentations for top executives and managerial workshops.
  • Conduct advertising campaigns on Facebook to expand and increase customer engagement.
  • Develop local marketing events and assist with evaluating effectiveness and ROI of marketing initiatives for districts.
  • Develop strategic social media marketing strategies by successfully improving search engine optimization (SEO) and implementing a target email campaign.
  • Show more

Media coordinator example responsibilities.

  • Manage social media assets using HootSuite, TweetDeck, and mobile apps.
  • Track generate leads in CRM to better understand trending of events and campaigns.
  • Manage budget for promotional items (CDs, key chains, t-shirts, etc . )
  • Manage and optimize clients' pay-per-click (PPC) campaigns, SEO campaigns and affiliate marketing accounts.
  • Manage and distribute inventory of DVDs, CDs, and VHS for educational use by professors and students
  • Manage Facebook and twitter accounts - manage friends, approve and find new connections, network and post relevant blogs.
  • Show more

Regional marketing coordinator vs media coordinator skills

Common regional marketing coordinator skills
  • Digital Marketing, 17%
  • Home Health, 8%
  • Marketing Campaigns, 7%
  • Website Content, 6%
  • Brand Awareness, 5%
  • Community Events, 4%
Common media coordinator skills
  • Facebook, 11%
  • Instagram, 10%
  • Twitter, 9%
  • Digital Marketing, 5%
  • Social Media Marketing, 5%
  • Social Platforms, 4%

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