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The differences between regional marketing coordinators and regional marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a regional marketing coordinator, becoming a regional marketing manager takes usually requires 8-10 years. Additionally, a regional marketing manager has an average salary of $85,217, which is higher than the $51,974 average annual salary of a regional marketing coordinator.
The top three skills for a regional marketing coordinator include digital marketing, home health and marketing campaigns. The most important skills for a regional marketing manager are digital marketing, integrated marketing, and marketing campaigns.
| Regional Marketing Coordinator | Regional Marketing Manager | |
| Yearly salary | $51,974 | $85,217 |
| Hourly rate | $24.99 | $40.97 |
| Growth rate | 19% | 10% |
| Number of jobs | 104,640 | 115,987 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 78% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
A regional marketing manager oversees the marketing programs and projects within a particular region and area, aiming to enhance brand value and awareness that will translate into sales and positive customer relationships. They primarily have administrative duties, such as developing marketing programs, streamlining program requirements, coordinating with managers, supervising operations from planning to execution, and addressing issues and concerns to ensure they adhere to company standards, budgets, and deadlines. Additionally, being a regional manager requires leadership skills to empower employees in a joint effort to reach goals.
A Regional Marketing Manager plans and implements strategic marketing plans for an organization at a regional level. They analyze data, create recommendations, and write reports.
Regional marketing coordinators and regional marketing managers have different pay scales, as shown below.
| Regional Marketing Coordinator | Regional Marketing Manager | |
| Average salary | $51,974 | $85,217 |
| Salary range | Between $38,000 And $70,000 | Between $62,000 And $116,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | California |
| Best paying company | - | AbbVie |
| Best paying industry | - | Construction |
There are a few differences between a regional marketing coordinator and a regional marketing manager in terms of educational background:
| Regional Marketing Coordinator | Regional Marketing Manager | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between regional marketing coordinators' and regional marketing managers' demographics:
| Regional Marketing Coordinator | Regional Marketing Manager | |
| Average age | 37 | 39 |
| Gender ratio | Male, 26.9% Female, 73.1% | Male, 54.5% Female, 45.5% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 9.6% White, 67.8% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |