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Retail account manager vs commercial account manager

The differences between retail account managers and commercial account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a retail account manager and a commercial account manager. Additionally, a retail account manager has an average salary of $71,641, which is higher than the $59,175 average annual salary of a commercial account manager.

The top three skills for a retail account manager include customer service, customer relationships and account management. The most important skills for a commercial account manager are customer service, CRM, and account management.

Retail account manager vs commercial account manager overview

Retail Account ManagerCommercial Account Manager
Yearly salary$71,641$59,175
Hourly rate$34.44$28.45
Growth rate5%5%
Number of jobs208,971166,435
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 65%
Average age4646
Years of experience88

What does a retail account manager do?

A retail account manager is primarily in charge of liaising with retail accounts and suppliers, establishing positive business relationships. Among their responsibilities include researching new business and client opportunities, communicating with key accounts to identify and meet their needs, and develop sales strategies. They may also perform clerical tasks such as preparing and processing documentation, handling calls and correspondence, and maintaining extensive records. Furthermore, as a retail account manager, it is essential to lead and serve as a mentor to staff while implementing the company's policies and regulations.

What does a commercial account manager do?

A commercial account manager's role is to offer products and services to businesses and firms, building positive relationships to establish a strong client base. Their responsibilities often revolve around performing research and market analysis to find sales opportunities, devising strategies to identify client needs, and maintaining records of all data and transactions. They may also reach out to potential clients through calls and correspondence, even arrange appointments to discuss products and negotiate sales. Furthermore, as a commercial account manager, it is essential to lead and encourage the workforce, all while adhering to the company's policies and regulations.

Retail account manager vs commercial account manager salary

Retail account managers and commercial account managers have different pay scales, as shown below.

Retail Account ManagerCommercial Account Manager
Average salary$71,641$59,175
Salary rangeBetween $42,000 And $120,000Between $41,000 And $84,000
Highest paying City-San Francisco, CA
Highest paying state-Hawaii
Best paying company-VMware
Best paying industry-Manufacturing

Differences between retail account manager and commercial account manager education

There are a few differences between a retail account manager and a commercial account manager in terms of educational background:

Retail Account ManagerCommercial Account Manager
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 65%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Retail account manager vs commercial account manager demographics

Here are the differences between retail account managers' and commercial account managers' demographics:

Retail Account ManagerCommercial Account Manager
Average age4646
Gender ratioMale, 60.9% Female, 39.1%Male, 60.1% Female, 39.9%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between retail account manager and commercial account manager duties and responsibilities

Retail account manager example responsibilities.

  • Manage accounts while providing excellent customer service, help build financial relationships, redirecting calls in upselling credit per customer needs
  • Develop a direct marketing plan to generate referrals from CPA firms.
  • Generate growth proposals for current ADP accounts and prepare presentations for prospective clients.
  • Support the sales force all major distributors by visiting the retailers with POS and samples.
  • Confirm client ROI with client document delivery of over $31MM++ in incremental revenue utilizing Nielsen products & services.
  • Drive brand visibility and volume in all accounts through increase in feature & display and POS placement and promotional activity.
  • Show more

Commercial account manager example responsibilities.

  • Oversee all accounting functions and manage accounts in QuickBooks (payable and receivable).
  • Manage accounts while providing excellent customer service, help build financial relationships, redirecting calls in upselling credit per customer needs
  • Demonstrate strong technical sales knowledge with software manufacturers and licensing programs for the SMB and enterprise segments.
  • Provide SMB clients one on one consulting services by strategically presenting wireless solutions that help them do business more efficiently.
  • Conduct regular account appraisals to accelerate customer adoption by working closely with the customer to educate and assess cloud technology needs.
  • Use QuickBooks for invoicing, accounts payable, accounts receivable, and balancing bank statements.
  • Show more

Retail account manager vs commercial account manager skills

Common retail account manager skills
  • Customer Service, 18%
  • Customer Relationships, 13%
  • Account Management, 11%
  • Customer Satisfaction, 10%
  • Client Relationships, 8%
  • Lead Generation, 7%
Common commercial account manager skills
  • Customer Service, 19%
  • CRM, 12%
  • Account Management, 7%
  • Product Knowledge, 5%
  • Cam, 3%
  • Sales Process, 3%

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