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The differences between retail account managers and commercial account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a retail account manager and a commercial account manager. Additionally, a retail account manager has an average salary of $71,641, which is higher than the $59,175 average annual salary of a commercial account manager.
The top three skills for a retail account manager include customer service, customer relationships and account management. The most important skills for a commercial account manager are customer service, CRM, and account management.
| Retail Account Manager | Commercial Account Manager | |
| Yearly salary | $71,641 | $59,175 |
| Hourly rate | $34.44 | $28.45 |
| Growth rate | 5% | 5% |
| Number of jobs | 208,971 | 166,435 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 65% |
| Average age | 46 | 46 |
| Years of experience | 8 | 8 |
A retail account manager is primarily in charge of liaising with retail accounts and suppliers, establishing positive business relationships. Among their responsibilities include researching new business and client opportunities, communicating with key accounts to identify and meet their needs, and develop sales strategies. They may also perform clerical tasks such as preparing and processing documentation, handling calls and correspondence, and maintaining extensive records. Furthermore, as a retail account manager, it is essential to lead and serve as a mentor to staff while implementing the company's policies and regulations.
A commercial account manager's role is to offer products and services to businesses and firms, building positive relationships to establish a strong client base. Their responsibilities often revolve around performing research and market analysis to find sales opportunities, devising strategies to identify client needs, and maintaining records of all data and transactions. They may also reach out to potential clients through calls and correspondence, even arrange appointments to discuss products and negotiate sales. Furthermore, as a commercial account manager, it is essential to lead and encourage the workforce, all while adhering to the company's policies and regulations.
Retail account managers and commercial account managers have different pay scales, as shown below.
| Retail Account Manager | Commercial Account Manager | |
| Average salary | $71,641 | $59,175 |
| Salary range | Between $42,000 And $120,000 | Between $41,000 And $84,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | Hawaii |
| Best paying company | - | VMware |
| Best paying industry | - | Manufacturing |
There are a few differences between a retail account manager and a commercial account manager in terms of educational background:
| Retail Account Manager | Commercial Account Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 65% |
| Most common major | Business | Business |
| Most common college | University of Southern California | University of Southern California |
Here are the differences between retail account managers' and commercial account managers' demographics:
| Retail Account Manager | Commercial Account Manager | |
| Average age | 46 | 46 |
| Gender ratio | Male, 60.9% Female, 39.1% | Male, 60.1% Female, 39.9% |
| Race ratio | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 7% | 7% |