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Retail account manager vs global account manager

The differences between retail account managers and global account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a retail account manager and a global account manager. Additionally, a global account manager has an average salary of $123,233, which is higher than the $71,641 average annual salary of a retail account manager.

The top three skills for a retail account manager include customer service, customer relationships and account management. The most important skills for a global account manager are global account, account management, and customer satisfaction.

Retail account manager vs global account manager overview

Retail Account ManagerGlobal Account Manager
Yearly salary$71,641$123,233
Hourly rate$34.44$59.25
Growth rate5%5%
Number of jobs208,971173,713
Job satisfaction-5
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 79%
Average age4646
Years of experience88

What does a retail account manager do?

A retail account manager is primarily in charge of liaising with retail accounts and suppliers, establishing positive business relationships. Among their responsibilities include researching new business and client opportunities, communicating with key accounts to identify and meet their needs, and develop sales strategies. They may also perform clerical tasks such as preparing and processing documentation, handling calls and correspondence, and maintaining extensive records. Furthermore, as a retail account manager, it is essential to lead and serve as a mentor to staff while implementing the company's policies and regulations.

What does a global account manager do?

Global Account Managers are employees who oversee the company's client accounts. They are part of the company's sales departments, and they specialize in ensuring that clients would continue their partnership or engagement with the company. They are in charge of taking care of their clients who are, at times, in different areas or regions. Global account managers look at the company's sales performance and recommend action steps to improve performance. They often take on challenging client accounts and manage the clients' relationship with the company. Global Account Managers also come up with strategies to ensure client engagement, retention, and loyalty.

Retail account manager vs global account manager salary

Retail account managers and global account managers have different pay scales, as shown below.

Retail Account ManagerGlobal Account Manager
Average salary$71,641$123,233
Salary rangeBetween $42,000 And $120,000Between $87,000 And $174,000
Highest paying City-San Francisco, CA
Highest paying state-California
Best paying company-Meta
Best paying industry-Technology

Differences between retail account manager and global account manager education

There are a few differences between a retail account manager and a global account manager in terms of educational background:

Retail Account ManagerGlobal Account Manager
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 79%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Retail account manager vs global account manager demographics

Here are the differences between retail account managers' and global account managers' demographics:

Retail Account ManagerGlobal Account Manager
Average age4646
Gender ratioMale, 60.9% Female, 39.1%Male, 72.6% Female, 27.4%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between retail account manager and global account manager duties and responsibilities

Retail account manager example responsibilities.

  • Manage accounts while providing excellent customer service, help build financial relationships, redirecting calls in upselling credit per customer needs
  • Develop a direct marketing plan to generate referrals from CPA firms.
  • Generate growth proposals for current ADP accounts and prepare presentations for prospective clients.
  • Support the sales force all major distributors by visiting the retailers with POS and samples.
  • Confirm client ROI with client document delivery of over $31MM++ in incremental revenue utilizing Nielsen products & services.
  • Drive brand visibility and volume in all accounts through increase in feature & display and POS placement and promotional activity.
  • Show more

Global account manager example responsibilities.

  • Manage complex voice / data networking, cloud solutions, and disaster recovery resolution projects.
  • Team with technical, marketing, and sales specialists to identify and capture revenue opportunities for manage IP services.
  • Develop and manage new accounts for search marketing (SEO), social media marketing, web design and video production.
  • Provide consolidated forecasts and opportunity updates using CRM tools to have upper management assist in the sales process when necessary.
  • Sign major agreements for large development groups to utilize Pluralsight's Saas eLearning portal.
  • Participate in the selection, implementation, and improvements to the company global CRM system.
  • Show more

Retail account manager vs global account manager skills

Common retail account manager skills
  • Customer Service, 18%
  • Customer Relationships, 13%
  • Account Management, 11%
  • Customer Satisfaction, 10%
  • Client Relationships, 8%
  • Lead Generation, 7%
Common global account manager skills
  • Global Account, 12%
  • Account Management, 8%
  • Customer Satisfaction, 6%
  • Business Development, 6%
  • Cloud, 5%
  • Customer Service, 5%

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