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Retail account manager vs outside sales manager

The differences between retail account managers and outside sales managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a retail account manager and an outside sales manager. Additionally, an outside sales manager has an average salary of $84,408, which is higher than the $71,641 average annual salary of a retail account manager.

The top three skills for a retail account manager include customer service, customer relationships and account management. The most important skills for an outside sales manager are product knowledge, CRM, and customer service.

Retail account manager vs outside sales manager overview

Retail Account ManagerOutside Sales Manager
Yearly salary$71,641$84,408
Hourly rate$34.44$40.58
Growth rate5%5%
Number of jobs208,971138,054
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 63%
Average age4646
Years of experience88

What does a retail account manager do?

A retail account manager is primarily in charge of liaising with retail accounts and suppliers, establishing positive business relationships. Among their responsibilities include researching new business and client opportunities, communicating with key accounts to identify and meet their needs, and develop sales strategies. They may also perform clerical tasks such as preparing and processing documentation, handling calls and correspondence, and maintaining extensive records. Furthermore, as a retail account manager, it is essential to lead and serve as a mentor to staff while implementing the company's policies and regulations.

What does an outside sales manager do?

An outside sales manager is responsible for monitoring the sales staff performance in selling goods and services to existing and potential clients and ensuring that the team meets sales objectives. Outside sales managers set reasonable sales targets and establish techniques to maximize the staff's efficiency and productivity. They regularly connect with the clients to determine their needs and make any adjustments to business plans as needed. An outside sales manager should have excellent knowledge of the current market trends to identify business opportunities that would generate more revenues and resources.

Retail account manager vs outside sales manager salary

Retail account managers and outside sales managers have different pay scales, as shown below.

Retail Account ManagerOutside Sales Manager
Average salary$71,641$84,408
Salary rangeBetween $42,000 And $120,000Between $51,000 And $138,000
Highest paying City-Albany, NY
Highest paying state-Hawaii
Best paying company-Dominion Enterprises
Best paying industry-Finance

Differences between retail account manager and outside sales manager education

There are a few differences between a retail account manager and an outside sales manager in terms of educational background:

Retail Account ManagerOutside Sales Manager
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 63%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Retail account manager vs outside sales manager demographics

Here are the differences between retail account managers' and outside sales managers' demographics:

Retail Account ManagerOutside Sales Manager
Average age4646
Gender ratioMale, 60.9% Female, 39.1%Male, 79.1% Female, 20.9%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between retail account manager and outside sales manager duties and responsibilities

Retail account manager example responsibilities.

  • Manage accounts while providing excellent customer service, help build financial relationships, redirecting calls in upselling credit per customer needs
  • Develop a direct marketing plan to generate referrals from CPA firms.
  • Generate growth proposals for current ADP accounts and prepare presentations for prospective clients.
  • Support the sales force all major distributors by visiting the retailers with POS and samples.
  • Confirm client ROI with client document delivery of over $31MM++ in incremental revenue utilizing Nielsen products & services.
  • Drive brand visibility and volume in all accounts through increase in feature & display and POS placement and promotional activity.
  • Show more

Outside sales manager example responsibilities.

  • Manage a team of sales executives to establish and maintain professional relationships with healthcare professionals in their prospective territories.
  • Develop a complete marketing program where none previously exist, now serves as CRM base for company.
  • Used CRM tools in order to provide current and detail information relate to activities, opportunity pipeline, and close business.
  • Channele marketing through the establishment of international distributors servicing Mexico (Hermosillo, Mexicali, and Tijuana) and Korea.
  • Plan and schedule work perform by HVAC technicians.
  • Educate and present new approach to facility managers and plant managers including ROI analysis.

Retail account manager vs outside sales manager skills

Common retail account manager skills
  • Customer Service, 18%
  • Customer Relationships, 13%
  • Account Management, 11%
  • Customer Satisfaction, 10%
  • Client Relationships, 8%
  • Lead Generation, 7%
Common outside sales manager skills
  • Product Knowledge, 12%
  • CRM, 10%
  • Customer Service, 10%
  • Sales Territory, 7%
  • Sales Strategies, 4%
  • Sales Growth, 3%

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