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The differences between retail sales managers and store managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-8 years to become a retail sales manager, becoming a store manager takes usually requires 4-6 years. Additionally, a retail sales manager has an average salary of $48,678, which is higher than the $46,950 average annual salary of a store manager.
The top three skills for a retail sales manager include retail sales, store operations and store sales. The most important skills for a store manager are store management, retail store, and customer service.
| Retail Sales Manager | Store Manager | |
| Yearly salary | $48,678 | $46,950 |
| Hourly rate | $23.40 | $22.57 |
| Growth rate | 5% | 6% |
| Number of jobs | 353,765 | 446,127 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 61% | Bachelor's Degree, 48% |
| Average age | 46 | 44 |
| Years of experience | 8 | 6 |
A retail sales manager is responsible for managing the retail sales department's operations, ensuring the highest customer satisfaction with the staff's efficiency and performance. Retail sales managers develop sales strategies and marketing campaigns to boost revenues, increasing the company's profitability. They also conduct training and programs for staff to maximize their productivity and provide the best customer service for their clients. A retail sales manager must have excellent communication and leadership skills, respond to the customers' inquiries and concerns, and resolve their complaints.
A store manager is responsible for monitoring the daily operations, making sure of its smooth and efficient performance with the best services provided to the customers. Store managers' duty also includes tracking the budget of the store to ensure that all expenses are meeting the sales goals. A store manager must also be able to plan and share strategies to boost sales performance and provide the needed support for the employees by communicating with them regularly, listening on suggestions, and taking necessary actions for complaints as required.
Retail sales managers and store managers have different pay scales, as shown below.
| Retail Sales Manager | Store Manager | |
| Average salary | $48,678 | $46,950 |
| Salary range | Between $35,000 And $66,000 | Between $30,000 And $73,000 |
| Highest paying City | Reno, NV | Washington, DC |
| Highest paying state | Pennsylvania | Delaware |
| Best paying company | Talbots | Meta |
| Best paying industry | Manufacturing | Manufacturing |
There are a few differences between a retail sales manager and a store manager in terms of educational background:
| Retail Sales Manager | Store Manager | |
| Most common degree | Bachelor's Degree, 61% | Bachelor's Degree, 48% |
| Most common major | Business | Business |
| Most common college | University of Southern California | University of Pennsylvania |
Here are the differences between retail sales managers' and store managers' demographics:
| Retail Sales Manager | Store Manager | |
| Average age | 46 | 44 |
| Gender ratio | Male, 61.2% Female, 38.8% | Male, 51.2% Female, 48.8% |
| Race ratio | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% | Black or African American, 6.1% Unknown, 4.3% Hispanic or Latino, 15.1% Asian, 6.3% White, 67.6% American Indian and Alaska Native, 0.5% |
| LGBT Percentage | 7% | 10% |