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Sales account manager vs key account manager

The differences between sales account managers and key account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a sales account manager and a key account manager. Additionally, a key account manager has an average salary of $102,315, which is higher than the $58,630 average annual salary of a sales account manager.

The top three skills for a sales account manager include customer service, CRM and customer satisfaction. The most important skills for a key account manager are account management, customer service, and patients.

Sales account manager vs key account manager overview

Sales Account ManagerKey Account Manager
Yearly salary$58,630$102,315
Hourly rate$28.19$49.19
Growth rate5%5%
Number of jobs163,697160,992
Job satisfaction--
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 78%
Average age4646
Years of experience88

What does a sales account manager do?

The account sales manager is in charge of the retention of their customer relationship. They have to supervise the portfolio of existing clients, develop new business with them, and seek new sales opportunities. Account sales managers act as liaisons between the company and customer as well as build strong, long-lasting relationships by providing an improved customer experience. It is their responsibility to negotiate contracts and close deals to maximize sales profits. Also, they forecast track sales results and prepare reports on account status.

What does a key account manager do?

A key account manager is primarily in charge of handling key clients that produce the most profit for a company or business, ensuring that they remain with them. They are mainly responsible for understanding their clients' needs and long-term goals, ensuring that the key clients get to receive all the necessary services and products in time, and promptly address and resolve any issues and concerns. Furthermore, a key account manager may prepare reports and proposals to team members, all while adhering to the company's policies and standards.

Sales account manager vs key account manager salary

Sales account managers and key account managers have different pay scales, as shown below.

Sales Account ManagerKey Account Manager
Average salary$58,630$102,315
Salary rangeBetween $33,000 And $101,000Between $75,000 And $138,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateHawaiiMaine
Best paying companyGoogleQuidel
Best paying industryTechnologyPharmaceutical

Differences between sales account manager and key account manager education

There are a few differences between a sales account manager and a key account manager in terms of educational background:

Sales Account ManagerKey Account Manager
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Sales account manager vs key account manager demographics

Here are the differences between sales account managers' and key account managers' demographics:

Sales Account ManagerKey Account Manager
Average age4646
Gender ratioMale, 63.4% Female, 36.6%Male, 68.1% Female, 31.9%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between sales account manager and key account manager duties and responsibilities

Sales account manager example responsibilities.

  • Manage RFQ/RFP responses to telecommunication, government and utility customers utilizing CRM system to manage customers.
  • Recruit to develop and manage new sales territory selling MRO industrial goods and services to existing and potential customers.
  • Manage and coordinate daily sales activities through target cold calling and telemarketing.
  • Organize and maintain existing national clients for process refrigeration and HVAC maintenance and service.
  • Maintain database, create mailers, and work in SalesForce to determine new possible clients.
  • Founded in 1935 ATD has grown from a regional family-own company to a successful nationwide distribution enterprise.
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Key account manager example responsibilities.

  • Lead the KAM division in market share expansion and activation for SWS portfolio.
  • Develop and manage GPO partnerships and new relationships in preparation of new product launch.
  • Utilize IRI reporting (CPGN) to deliver key category insights to customer base in order to effectively manage category decisions.
  • Manage company CRM implementation leading to increase sales profitability and customer satisfaction.
  • Provide managed care expertise to industry leading system developers to create web-base solutions for healthcare revenue cycle.
  • Manage services including contract logistics, distribution, and inbound logistics and shipping brokerage along with various additional transportation solutions.
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Sales account manager vs key account manager skills

Common sales account manager skills
  • Customer Service, 13%
  • CRM, 8%
  • Customer Satisfaction, 5%
  • Account Management, 5%
  • Product Knowledge, 4%
  • Business Development, 4%
Common key account manager skills
  • Account Management, 10%
  • Customer Service, 7%
  • Patients, 6%
  • CRM, 6%
  • Customer Relationships, 5%
  • Excellent Interpersonal, 5%

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