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Sales and marketing consultant vs marketing/sales representative

The differences between sales and marketing consultants and marketing/sales representatives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a sales and marketing consultant, becoming a marketing/sales representative takes usually requires 2-4 years. Additionally, a marketing/sales representative has an average salary of $62,917, which is higher than the $55,455 average annual salary of a sales and marketing consultant.

The top three skills for a sales and marketing consultant include customer service, sales process and customer satisfaction. The most important skills for a marketing/sales representative are customer relations, business relationships, and sales rep.

Sales and marketing consultant vs marketing/sales representative overview

Sales And Marketing ConsultantMarketing/Sales Representative
Yearly salary$55,455$62,917
Hourly rate$26.66$30.25
Growth rate10%4%
Number of jobs191,510274,768
Job satisfaction--
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 66%
Average age3947
Years of experience104

What does a sales and marketing consultant do?

A sales and marketing consultant specializes in developing solutions to enhance a company's sales and marketing performance. Their responsibilities typically revolve around conducting research and analysis to identify marketing opportunities, assess existing projects and programs to recommend improvements, devise business plans and strategies, and produce materials for traditional or digital marketing. Furthermore, as a sales and marketing consultant, it is essential to monitor the progress of every procedure, prepare progress reports and presentations for clients, and create sales forecasts and cost estimates.

What does a marketing/sales representative do?

The job of marketing/sales representatives is to pitch a company's products and services to potential customers. They work to drive brand awareness through face-to-face consumer interaction. They are often considered as a liaison between sellers and buyers, providing information about products and services. They promote human relationships through marketing collateral distribution and communication. Other responsibilities include planning and implementing marketing campaigns, maintaining good relationships with vendors and venues, and promoting business expansion opportunities. This role requires a bachelor's degree in business administration, communications and marketing experience, excellent communication skills, and time management skills.

Sales and marketing consultant vs marketing/sales representative salary

Sales and marketing consultants and marketing/sales representatives have different pay scales, as shown below.

Sales And Marketing ConsultantMarketing/Sales Representative
Average salary$55,455$62,917
Salary rangeBetween $33,000 And $91,000Between $42,000 And $92,000
Highest paying City-Seattle, WA
Highest paying state-New Hampshire
Best paying company-Bosch USA
Best paying industry-Finance

Differences between sales and marketing consultant and marketing/sales representative education

There are a few differences between a sales and marketing consultant and a marketing/sales representative in terms of educational background:

Sales And Marketing ConsultantMarketing/Sales Representative
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 66%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Pennsylvania

Sales and marketing consultant vs marketing/sales representative demographics

Here are the differences between sales and marketing consultants' and marketing/sales representatives' demographics:

Sales And Marketing ConsultantMarketing/Sales Representative
Average age3947
Gender ratioMale, 57.3% Female, 42.7%Male, 53.1% Female, 46.9%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.6% Asian, 5.2% White, 72.3% American Indian and Alaska Native, 0.2%
LGBT Percentage10%6%

Differences between sales and marketing consultant and marketing/sales representative duties and responsibilities

Sales and marketing consultant example responsibilities.

  • Implement KPIs, data, and analytics to measure, manage, and optimize sales performance.
  • Manage customer database, product updates/upgrades, accounts payable/receivable, and payroll.
  • Detail SaaS product demos and product expertise.
  • Used SQL to extract and analyze data, research issues, and provide reporting to management.
  • Power user of SQL, expert at finding data quickly and converting it into presentable, actionable information.
  • Develop and present PowerPoint presentations through WebEx.
  • Show more

Marketing/sales representative example responsibilities.

  • Track all leads activity, leads/opportunities and manage reports using Salesforce.com.
  • Utilize CRM database to manage and track prospect interaction to ensure accurate documentation of window requirements and ongoing communication.
  • Serve as a product specialist to sales team for web design, paid search, SEO and social media services.
  • Develop working knowledge of Salesforce, customer relationship management software.
  • Incorporate videos, PowerPoint presentations and interactive tools in both comprehensive courses.
  • Plan, organize and execute informational seminars and luncheons incorporating PowerPoint presentations.
  • Show more

Sales and marketing consultant vs marketing/sales representative skills

Common sales and marketing consultant skills
  • Customer Service, 16%
  • Sales Process, 12%
  • Customer Satisfaction, 8%
  • Media Sales, 8%
  • Real Estate, 7%
  • Project Management, 7%
Common marketing/sales representative skills
  • Customer Relations, 16%
  • Business Relationships, 15%
  • Sales REP, 11%
  • Product Knowledge, 11%
  • Customer Service, 8%
  • Sales Territory, 3%

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