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The differences between sales and marketing managers and assistant marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a sales and marketing manager and an assistant marketing manager. Additionally, an assistant marketing manager has an average salary of $94,094, which is higher than the $81,953 average annual salary of a sales and marketing manager.
The top three skills for a sales and marketing manager include customer service, digital marketing and customer satisfaction. The most important skills for an assistant marketing manager are digital marketing, marketing campaigns, and project management.
| Sales And Marketing Manager | Assistant Marketing Manager | |
| Yearly salary | $81,953 | $94,094 |
| Hourly rate | $39.40 | $45.24 |
| Growth rate | 10% | 10% |
| Number of jobs | 151,042 | 82,527 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Marketing managers are experts in marketing a product or business. They take charge of a lot of responsibilities in the business. These include the integration of budgets and estimates for marketing campaigns, involvement in negotiations, and collaboration with advertising agencies. It is their job to research and develop marketing opportunities. They perform managerial duties in line with the company's operational goals. Also, they plan and implement new plans for the sales of the company.
An assistant marketing manager is primarily responsible for overseeing marketing operations, reaching sales targets and boosting brand awareness. There are also instances where one must coordinate with various marketing staff to develop plans and strategies, utilize knowledge on trends to determine new opportunities, conduct marketing projects and campaigns, and produce sales forecasts from financial data. Furthermore, an assistant marketing manager may perform clerical duties such as delivering progress reports and presentations, managing schedules, and responding to calls and inquiries.
Sales and marketing managers and assistant marketing managers have different pay scales, as shown below.
| Sales And Marketing Manager | Assistant Marketing Manager | |
| Average salary | $81,953 | $94,094 |
| Salary range | Between $43,000 And $154,000 | Between $64,000 And $136,000 |
| Highest paying City | Yonkers, NY | Portsmouth, VA |
| Highest paying state | New York | Virginia |
| Best paying company | Meta | General Motors |
| Best paying industry | Technology | Finance |
There are a few differences between a sales and marketing manager and an assistant marketing manager in terms of educational background:
| Sales And Marketing Manager | Assistant Marketing Manager | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between sales and marketing managers' and assistant marketing managers' demographics:
| Sales And Marketing Manager | Assistant Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 59.8% Female, 40.2% | Male, 39.0% Female, 61.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |