Sales and marketing manager vs brand manager

The differences between sales and marketing managers and brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a sales and marketing manager and a brand manager. Additionally, a brand manager has an average salary of $97,789, which is higher than the $81,953 average annual salary of a sales and marketing manager.

The top three skills for a sales and marketing manager include customer service, digital marketing and customer satisfaction. The most important skills for a brand manager are brand management, digital marketing, and customer service.

Sales and marketing manager vs brand manager overview

	Sales And Marketing Manager	Brand Manager
Yearly salary	$81,953	$97,789
Hourly rate	$39.40	$47.01
Growth rate	10%	10%
Number of jobs	151,042	127,429
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

What does a sales and marketing manager do?

Marketing managers are experts in marketing a product or business. They take charge of a lot of responsibilities in the business. These include the integration of budgets and estimates for marketing campaigns, involvement in negotiations, and collaboration with advertising agencies. It is their job to research and develop marketing opportunities. They perform managerial duties in line with the company's operational goals. Also, they plan and implement new plans for the sales of the company.

What does a brand manager do?

A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.

Sales and marketing manager vs brand manager salary

Sales and marketing managers and brand managers have different pay scales, as shown below.

	Sales And Marketing Manager	Brand Manager
Average salary	$81,953	$97,789
Salary range	Between $43,000 And $154,000	Between $72,000 And $131,000
Highest paying City	Yonkers, NY	Parsippany-Troy Hills, NJ
Highest paying state	New York	Rhode Island
Best paying company	Meta	Meta
Best paying industry	Technology	Manufacturing

Differences between sales and marketing manager and brand manager education

There are a few differences between a sales and marketing manager and a brand manager in terms of educational background:

	Sales And Marketing Manager	Brand Manager
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Sales and marketing manager vs brand manager demographics

Here are the differences between sales and marketing managers' and brand managers' demographics:

	Sales And Marketing Manager	Brand Manager
Average age	39	39
Gender ratio	Male, 59.8% Female, 40.2%	Male, 51.5% Female, 48.5%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between sales and marketing manager and brand manager duties and responsibilities

Sales and marketing manager example responsibilities.

Qualify leads with Linkedin, Slideshare and Google+, prospect new and define opportunities with existing.
Develop and execute strategies that help achieve budget and revenue goals, consistent RevPAR growth, and transient business.
Manage proposals, contracts and client relations resulting in increase room nights, ADR, revenues and loyalty to the brand.
Review draft and submit RFP responses and manage follow-up communications.
Design marketing and advertising collateral, manage company website, SEO and social media
Maximize ROI by establishing, executing and managing online advertising and promotional campaigns.

Brand manager example responsibilities.

Direct and coordinate photo shoots; conduct live training sessions; manage marketing asset library; CRM strategy.
Manage paid search campaigns including keyword generation, ad copy testing, landing page optimization, PPC and SEM.
Manage global product development teams with cross-functional oversight for manufacturing, sourcing, finance, design and supply chain management.
Manage POS merchandising and distribution of promotional items.
Develop and manage new health brand strategy including creation of healthcare professional/dietitian program.
Obtain certification through a cheese and wine class.

Sales and marketing manager vs brand manager skills

Common sales and marketing manager skills

Customer Service, 13%
Digital Marketing, 10%
Customer Satisfaction, 8%
Product Development, 7%
B2C, 7%
Sales Process, 6%

Common brand manager skills

Brand Management, 8%
Digital Marketing, 7%
Customer Service, 5%
Project Management, 5%
Brand Marketing, 5%
Product Development, 4%

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Sales And Marketing Manager
Sales And Marketing Manager vs Brand Manager

Updated January 8, 2025

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