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The differences between sales and marketing managers and digital marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a sales and marketing manager and a digital marketing manager. Additionally, a digital marketing manager has an average salary of $99,563, which is higher than the $81,953 average annual salary of a sales and marketing manager.
The top three skills for a sales and marketing manager include customer service, digital marketing and customer satisfaction. The most important skills for a digital marketing manager are digital marketing, google analytics, and email marketing.
| Sales And Marketing Manager | Digital Marketing Manager | |
| Yearly salary | $81,953 | $99,563 |
| Hourly rate | $39.40 | $47.87 |
| Growth rate | 10% | 10% |
| Number of jobs | 151,042 | 126,137 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Marketing managers are experts in marketing a product or business. They take charge of a lot of responsibilities in the business. These include the integration of budgets and estimates for marketing campaigns, involvement in negotiations, and collaboration with advertising agencies. It is their job to research and develop marketing opportunities. They perform managerial duties in line with the company's operational goals. Also, they plan and implement new plans for the sales of the company.
As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.
Sales and marketing managers and digital marketing managers have different pay scales, as shown below.
| Sales And Marketing Manager | Digital Marketing Manager | |
| Average salary | $81,953 | $99,563 |
| Salary range | Between $43,000 And $154,000 | Between $71,000 And $138,000 |
| Highest paying City | Yonkers, NY | San Francisco, CA |
| Highest paying state | New York | New Jersey |
| Best paying company | Meta | Conrad N. Hilton Foundation |
| Best paying industry | Technology | - |
There are a few differences between a sales and marketing manager and a digital marketing manager in terms of educational background:
| Sales And Marketing Manager | Digital Marketing Manager | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 77% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between sales and marketing managers' and digital marketing managers' demographics:
| Sales And Marketing Manager | Digital Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 59.8% Female, 40.2% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |