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Sales and marketing manager vs manager, field marketing

The differences between sales and marketing managers and managers, field marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a sales and marketing manager and a manager, field marketing. Additionally, a manager, field marketing has an average salary of $93,296, which is higher than the $81,953 average annual salary of a sales and marketing manager.

The top three skills for a sales and marketing manager include customer service, digital marketing and customer satisfaction. The most important skills for a manager, field marketing are digital marketing, integrated marketing, and project management.

Sales and marketing manager vs manager, field marketing overview

Sales And Marketing ManagerManager, Field Marketing
Yearly salary$81,953$93,296
Hourly rate$39.40$44.85
Growth rate10%10%
Number of jobs151,042174,371
Job satisfaction--
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 82%
Average age3939
Years of experience1010

What does a sales and marketing manager do?

Marketing managers are experts in marketing a product or business. They take charge of a lot of responsibilities in the business. These include the integration of budgets and estimates for marketing campaigns, involvement in negotiations, and collaboration with advertising agencies. It is their job to research and develop marketing opportunities. They perform managerial duties in line with the company's operational goals. Also, they plan and implement new plans for the sales of the company.

What does a manager, field marketing do?

A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.

Sales and marketing manager vs manager, field marketing salary

Sales and marketing managers and managers, field marketing have different pay scales, as shown below.

Sales And Marketing ManagerManager, Field Marketing
Average salary$81,953$93,296
Salary rangeBetween $43,000 And $154,000Between $68,000 And $127,000
Highest paying CityYonkers, NYCarson City, NV
Highest paying stateNew YorkNevada
Best paying companyMetaGoogle
Best paying industryTechnologyTechnology

Differences between sales and marketing manager and manager, field marketing education

There are a few differences between a sales and marketing manager and a manager, field marketing in terms of educational background:

Sales And Marketing ManagerManager, Field Marketing
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 82%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Sales and marketing manager vs manager, field marketing demographics

Here are the differences between sales and marketing managers' and managers, field marketing' demographics:

Sales And Marketing ManagerManager, Field Marketing
Average age3939
Gender ratioMale, 59.8% Female, 40.2%Male, 47.1% Female, 52.9%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between sales and marketing manager and manager, field marketing duties and responsibilities

Sales and marketing manager example responsibilities.

  • Qualify leads with Linkedin, Slideshare and Google+, prospect new and define opportunities with existing.
  • Develop and execute strategies that help achieve budget and revenue goals, consistent RevPAR growth, and transient business.
  • Manage proposals, contracts and client relations resulting in increase room nights, ADR, revenues and loyalty to the brand.
  • Review draft and submit RFP responses and manage follow-up communications.
  • Design marketing and advertising collateral, manage company website, SEO and social media
  • Maximize ROI by establishing, executing and managing online advertising and promotional campaigns.
  • Show more

Manager, field marketing example responsibilities.

  • Lead development and deployment of national programs, campaigns, curriculum, e-mail marketing and CRM platforms.
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Design and publish weekly PowerPoint review deck to senior regional leadership and global leadership teams.
  • Serve in marketing support role for Alcatel-Lucent products, solutions and services for Americas' region.
  • Coordinate product launch including all elements from background pictures, specification changes, and PowerPoint presentation.
  • Track and report against MDF spend/promotional campaign effectiveness and update monthly metric tracking/reports.
  • Show more

Sales and marketing manager vs manager, field marketing skills

Common sales and marketing manager skills
  • Customer Service, 13%
  • Digital Marketing, 10%
  • Customer Satisfaction, 8%
  • Product Development, 7%
  • B2C, 7%
  • Sales Process, 6%
Common manager, field marketing skills
  • Digital Marketing, 9%
  • Integrated Marketing, 8%
  • Project Management, 5%
  • Salesforce, 5%
  • ROI, 5%
  • Marketing Campaigns, 4%

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