Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between sales and marketing managers and marketing manager/project managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a sales and marketing manager and a marketing manager/project manager. Additionally, a sales and marketing manager has an average salary of $81,953, which is higher than the $78,368 average annual salary of a marketing manager/project manager.
The top three skills for a sales and marketing manager include customer service, digital marketing and customer satisfaction. The most important skills for a marketing manager/project manager are project management, digital marketing, and marketing campaigns.
| Sales And Marketing Manager | Marketing Manager/Project Manager | |
| Yearly salary | $81,953 | $78,368 |
| Hourly rate | $39.40 | $37.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 151,042 | 187,949 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Marketing managers are experts in marketing a product or business. They take charge of a lot of responsibilities in the business. These include the integration of budgets and estimates for marketing campaigns, involvement in negotiations, and collaboration with advertising agencies. It is their job to research and develop marketing opportunities. They perform managerial duties in line with the company's operational goals. Also, they plan and implement new plans for the sales of the company.
A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.
Sales and marketing managers and marketing manager/project managers have different pay scales, as shown below.
| Sales And Marketing Manager | Marketing Manager/Project Manager | |
| Average salary | $81,953 | $78,368 |
| Salary range | Between $43,000 And $154,000 | Between $56,000 And $109,000 |
| Highest paying City | Yonkers, NY | Carson City, NV |
| Highest paying state | New York | Nevada |
| Best paying company | Meta | Meta |
| Best paying industry | Technology | Technology |
There are a few differences between a sales and marketing manager and a marketing manager/project manager in terms of educational background:
| Sales And Marketing Manager | Marketing Manager/Project Manager | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 77% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between sales and marketing managers' and marketing manager/project managers' demographics:
| Sales And Marketing Manager | Marketing Manager/Project Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 59.8% Female, 40.2% | Male, 38.1% Female, 61.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |