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The differences between sales and marketing vice presidents and sales and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-8 years to become a sales and marketing vice president, becoming a sales and marketing consultant takes usually requires 8-10 years. Additionally, a sales and marketing vice president has an average salary of $169,384, which is higher than the $55,455 average annual salary of a sales and marketing consultant.
The top three skills for a sales and marketing vice president include product development, revenue growth and strategic partnerships. The most important skills for a sales and marketing consultant are customer service, sales process, and customer satisfaction.
| Sales And Marketing Vice President | Sales And Marketing Consultant | |
| Yearly salary | $169,384 | $55,455 |
| Hourly rate | $81.43 | $26.66 |
| Growth rate | 5% | 10% |
| Number of jobs | 158,926 | 191,510 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 75% |
| Average age | 46 | 39 |
| Years of experience | 8 | 10 |
A sales and marketing vice president is responsible for managing brand awareness, developing strategic promotional plans, and preparing marketing campaigns to attract existing. Potential customers increase sales revenues and improve the company's profitability. A sales and marketing vice president monitors the sales team, reviews the sales budget, researches the current industry trends to identify business opportunities, and allocates resources efficiently. A sales and marketing vice president must have excellent leadership and communication skills to discuss services with clients and set long-term sales development goals.
A sales and marketing consultant specializes in developing solutions to enhance a company's sales and marketing performance. Their responsibilities typically revolve around conducting research and analysis to identify marketing opportunities, assess existing projects and programs to recommend improvements, devise business plans and strategies, and produce materials for traditional or digital marketing. Furthermore, as a sales and marketing consultant, it is essential to monitor the progress of every procedure, prepare progress reports and presentations for clients, and create sales forecasts and cost estimates.
Sales and marketing vice presidents and sales and marketing consultants have different pay scales, as shown below.
| Sales And Marketing Vice President | Sales And Marketing Consultant | |
| Average salary | $169,384 | $55,455 |
| Salary range | Between $99,000 And $289,000 | Between $33,000 And $91,000 |
| Highest paying City | Burlingame, CA | - |
| Highest paying state | Maine | - |
| Best paying company | Genentech | - |
| Best paying industry | Technology | - |
There are a few differences between a sales and marketing vice president and a sales and marketing consultant in terms of educational background:
| Sales And Marketing Vice President | Sales And Marketing Consultant | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Southern California | University of Georgia |
Here are the differences between sales and marketing vice presidents' and sales and marketing consultants' demographics:
| Sales And Marketing Vice President | Sales And Marketing Consultant | |
| Average age | 46 | 39 |
| Gender ratio | Male, 83.6% Female, 16.4% | Male, 57.3% Female, 42.7% |
| Race ratio | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 7% | 10% |