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The differences between search consultants and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a search consultant and a marketing consultant. Additionally, a marketing consultant has an average salary of $70,593, which is higher than the $51,380 average annual salary of a search consultant.
The top three skills for a search consultant include client websites, digital marketing and wordpress. The most important skills for a marketing consultant are customer service, web content, and media sales.
| Search Consultant | Marketing Consultant | |
| Yearly salary | $51,380 | $70,593 |
| Hourly rate | $24.70 | $33.94 |
| Growth rate | 8% | 19% |
| Number of jobs | 15,165 | 88,935 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 75% |
| Average age | 41 | 37 |
| Years of experience | 6 | 6 |
A search consultant works for educational institutions such as colleges and universities to search for deans, college presidents, and vice-presidents. You will be responsible for identifying and evaluating the best potential candidates to fill an institution's job vacancies. Your duties will include looking for effective ways to organize the search process, writing the job description, and responding to applications and nominations. In addition, you are expected to organize interviews, structure the search committee, and check references. You will also guide the chair in providing leadership for the search process so that confidentiality rules are understood and adhered to.
A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.
Search consultants and marketing consultants have different pay scales, as shown below.
| Search Consultant | Marketing Consultant | |
| Average salary | $51,380 | $70,593 |
| Salary range | Between $37,000 And $71,000 | Between $44,000 And $112,000 |
| Highest paying City | San Francisco, CA | Wilmington, DE |
| Highest paying state | Hawaii | Delaware |
| Best paying company | VLink | Meta |
| Best paying industry | Hospitality | Technology |
There are a few differences between a search consultant and a marketing consultant in terms of educational background:
| Search Consultant | Marketing Consultant | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between search consultants' and marketing consultants' demographics:
| Search Consultant | Marketing Consultant | |
| Average age | 41 | 37 |
| Gender ratio | Male, 61.2% Female, 38.8% | Male, 46.0% Female, 54.0% |
| Race ratio | Black or African American, 10.1% Unknown, 5.3% Hispanic or Latino, 16.5% Asian, 8.7% White, 58.7% American Indian and Alaska Native, 0.6% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 9% | 10% |