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Senior national account manager vs key account manager

The differences between senior national account managers and key account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a senior national account manager and a key account manager. Additionally, a senior national account manager has an average salary of $115,267, which is higher than the $102,315 average annual salary of a key account manager.

The top three skills for a senior national account manager include account management, national accounts and revenue growth. The most important skills for a key account manager are account management, customer service, and patients.

Senior national account manager vs key account manager overview

Senior National Account ManagerKey Account Manager
Yearly salary$115,267$102,315
Hourly rate$55.42$49.19
Growth rate5%5%
Number of jobs151,262160,992
Job satisfaction--
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 78%
Average age4646
Years of experience88

What does a senior national account manager do?

A senior national account manager is charged with managing accounts and setting objectives and goals for the sales team. They are also responsible for recruiting, training employees, and keeping up regular communication and/or meetings with retailers. Their other responsibilities include accounting for the health of national accounts including groups as required, developing long-term strategies and a vision for account growth, working cross-functionally with marketing, achieving assigned profit and volume goals, and conducting business reviews for the accounts assigned.

What does a key account manager do?

A key account manager is primarily in charge of handling key clients that produce the most profit for a company or business, ensuring that they remain with them. They are mainly responsible for understanding their clients' needs and long-term goals, ensuring that the key clients get to receive all the necessary services and products in time, and promptly address and resolve any issues and concerns. Furthermore, a key account manager may prepare reports and proposals to team members, all while adhering to the company's policies and standards.

Senior national account manager vs key account manager salary

Senior national account managers and key account managers have different pay scales, as shown below.

Senior National Account ManagerKey Account Manager
Average salary$115,267$102,315
Salary rangeBetween $88,000 And $149,000Between $75,000 And $138,000
Highest paying City-San Francisco, CA
Highest paying state-Maine
Best paying company-Quidel
Best paying industry-Pharmaceutical

Differences between senior national account manager and key account manager education

There are a few differences between a senior national account manager and a key account manager in terms of educational background:

Senior National Account ManagerKey Account Manager
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Senior national account manager vs key account manager demographics

Here are the differences between senior national account managers' and key account managers' demographics:

Senior National Account ManagerKey Account Manager
Average age4646
Gender ratioMale, 69.7% Female, 30.3%Male, 68.1% Female, 31.9%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between senior national account manager and key account manager duties and responsibilities

Senior national account manager example responsibilities.

  • Managed/Analyze individual account POS numbers to assist in forecasting, manage inventory and overall category management.
  • Negotiate terms and conditions, then supervise contract fulfillment with dealers and several OEM customers.
  • Initiate and maintain national contracts with such companies FedEx, Wal-Mart and several national healthcare organizations.
  • Place software products in major OEM hardware manufacturers, communicating customer needs, technology, and industry directions.
  • Provide (ROI) return on investment and (TCO) total cost of ownership analysis for propose solutions.
  • Drive product launch campaigns from inception to completion including detail business plans, financial forecasts, merchandise positioning and ROI.
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Key account manager example responsibilities.

  • Lead the KAM division in market share expansion and activation for SWS portfolio.
  • Develop and manage GPO partnerships and new relationships in preparation of new product launch.
  • Utilize IRI reporting (CPGN) to deliver key category insights to customer base in order to effectively manage category decisions.
  • Manage company CRM implementation leading to increase sales profitability and customer satisfaction.
  • Provide managed care expertise to industry leading system developers to create web-base solutions for healthcare revenue cycle.
  • Manage services including contract logistics, distribution, and inbound logistics and shipping brokerage along with various additional transportation solutions.
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Senior national account manager vs key account manager skills

Common senior national account manager skills
  • Account Management, 12%
  • National Accounts, 10%
  • Revenue Growth, 6%
  • Customer Relationships, 6%
  • Customer Satisfaction, 5%
  • Sales Strategies, 4%
Common key account manager skills
  • Account Management, 10%
  • Customer Service, 7%
  • Patients, 6%
  • CRM, 6%
  • Customer Relationships, 5%
  • Excellent Interpersonal, 5%

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