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The differences between senior national account managers and marketing account managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-8 years to become a senior national account manager, becoming a marketing account manager takes usually requires 8-10 years. Additionally, a senior national account manager has an average salary of $115,267, which is higher than the $67,983 average annual salary of a marketing account manager.
The top three skills for a senior national account manager include account management, national accounts and revenue growth. The most important skills for a marketing account manager are digital marketing, project management, and email marketing.
| Senior National Account Manager | Marketing Account Manager | |
| Yearly salary | $115,267 | $67,983 |
| Hourly rate | $55.42 | $32.68 |
| Growth rate | 5% | 10% |
| Number of jobs | 151,262 | 163,297 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 78% |
| Average age | 46 | 39 |
| Years of experience | 8 | 10 |
A senior national account manager is charged with managing accounts and setting objectives and goals for the sales team. They are also responsible for recruiting, training employees, and keeping up regular communication and/or meetings with retailers. Their other responsibilities include accounting for the health of national accounts including groups as required, developing long-term strategies and a vision for account growth, working cross-functionally with marketing, achieving assigned profit and volume goals, and conducting business reviews for the accounts assigned.
A marketing account manager is the point of contact for both accounts and marketing companies. You are responsible for establishing contact with new accounts and maintaining strong relations with existing ones. This role typically requires you to perform a few tasks, including developing marketing plans and strategies to meet the account's needs, ensuring that the implementation of these strategies runs smoothly, and meeting with representatives to update them on the account's status. You may also be tasked to monitor budgets and revenue and explain to clients about cost factors.
Senior national account managers and marketing account managers have different pay scales, as shown below.
| Senior National Account Manager | Marketing Account Manager | |
| Average salary | $115,267 | $67,983 |
| Salary range | Between $88,000 And $149,000 | Between $50,000 And $91,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | Washington |
| Best paying company | - | American Tower |
| Best paying industry | - | Energy |
There are a few differences between a senior national account manager and a marketing account manager in terms of educational background:
| Senior National Account Manager | Marketing Account Manager | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Southern California | University of Georgia |
Here are the differences between senior national account managers' and marketing account managers' demographics:
| Senior National Account Manager | Marketing Account Manager | |
| Average age | 46 | 39 |
| Gender ratio | Male, 69.7% Female, 30.3% | Male, 43.0% Female, 57.0% |
| Race ratio | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 7% | 10% |