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Social service coordinator vs social media specialist

The differences between social service coordinators and social media specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-12 months to become a social service coordinator, becoming a social media specialist takes usually requires 2-4 years. Additionally, a social media specialist has an average salary of $51,584, which is higher than the $40,946 average annual salary of a social service coordinator.

The top three skills for a social service coordinator include social work, home health and patients. The most important skills for a social media specialist are social media marketing, instagram, and digital marketing.

Social service coordinator vs social media specialist overview

Social Service CoordinatorSocial Media Specialist
Yearly salary$40,946$51,584
Hourly rate$19.69$24.80
Growth rate12%8%
Number of jobs109,48747,228
Job satisfaction--
Most common degreeBachelor's Degree, 64%Bachelor's Degree, 79%
Average age4342
Years of experience124

What does a social service coordinator do?

A social service coordinator is responsible for assisting the essential needs of the citizens within a community by providing them financial assistance, employment services, and social provisions through coordinating with various organizations and social institutions. Social service coordinators conduct counseling to assess social needs and processing referral services for particular purposes. They also perform administrative and clerical duties as needed, responding to the citizens' inquiries and concerns, collecting their documents, and coordinating with the community office on planning livelihood programs and activities for social benefits.

What does a social media specialist do?

A social media specialist is an individual who is responsible for creating and administering content on all social media platforms to build an audience and ensure customer engagement. By using platforms such as Facebook and Twitter, social media specialists must create content that resonates with the interests of the intended audience. They are required to understand social media metrics so that they can use the information to ensure success in their social media strategy. Social media specialists must also work with industry professionals and influencers via social media to create a strong network.

Social service coordinator vs social media specialist salary

Social service coordinators and social media specialists have different pay scales, as shown below.

Social Service CoordinatorSocial Media Specialist
Average salary$40,946$51,584
Salary rangeBetween $32,000 And $51,000Between $38,000 And $68,000
Highest paying CitySan Francisco, CAWashington, DC
Highest paying stateNorth DakotaHawaii
Best paying companySesame WorkshopMcKinsey & Company Inc
Best paying industryProfessionalProfessional

Differences between social service coordinator and social media specialist education

There are a few differences between a social service coordinator and a social media specialist in terms of educational background:

Social Service CoordinatorSocial Media Specialist
Most common degreeBachelor's Degree, 64%Bachelor's Degree, 79%
Most common majorSocial WorkCommunication
Most common collegeSUNY at BinghamtonNorthwestern University

Social service coordinator vs social media specialist demographics

Here are the differences between social service coordinators' and social media specialists' demographics:

Social Service CoordinatorSocial Media Specialist
Average age4342
Gender ratioMale, 18.4% Female, 81.6%Male, 38.6% Female, 61.4%
Race ratioBlack or African American, 12.0% Unknown, 5.2% Hispanic or Latino, 19.6% Asian, 6.4% White, 54.7% American Indian and Alaska Native, 2.2%Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.1% American Indian and Alaska Native, 0.6%
LGBT Percentage11%12%

Differences between social service coordinator and social media specialist duties and responsibilities

Social service coordinator example responsibilities.

  • Maintain national staffing Microsoft SharePoint site in order to manage staffing requisitions and available resources for business needs
  • Streamline productivity strategically managing caseloads and direct client contact conducting weekly interviews with patients and families; experience in MDS documentation.
  • Formulate rehabilitation plan for each assign offender by evaluating legal and social history and progress of offender.
  • Conduct math lessons in a small group setting.
  • Serve as a lead math tutor to underclassmen for two years.
  • Help with landscaping activities such as raking leaves and mowing the lawn of the church.
  • Show more

Social media specialist example responsibilities.

  • Develop and manage blogger outreach program and KPIs.
  • Assist in managing the social network pages (Facebook/Twitter) as well as editing the site.
  • Create, curate, and manage all publish content (images, video and written).
  • Develop and help manage online links and search engine optimization (SEO) efforts to drive traffic to sites
  • Manage social media properties (Facebook, YouTube), including daily monitoring, posting, and content development.
  • Manage $15- $75K monthly PPC budget for 90 interactive agencies, totaling $24M annual ad spend.
  • Show more

Social service coordinator vs social media specialist skills

Common social service coordinator skills
  • Social Work, 22%
  • Home Health, 14%
  • Patients, 12%
  • Community Resources, 11%
  • Rehabilitation, 5%
  • Social Service Programs, 3%
Common social media specialist skills
  • Social Media Marketing, 8%
  • Instagram, 8%
  • Digital Marketing, 7%
  • Facebook, 7%
  • Twitter, 6%
  • Social Media Management, 5%

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