Post job

Technical marketing consultant vs marketing consultant

The differences between technical marketing consultants and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a technical marketing consultant and a marketing consultant. Additionally, a technical marketing consultant has an average salary of $92,161, which is higher than the $70,593 average annual salary of a marketing consultant.

The top three skills for a technical marketing consultant include digital marketing, CRM and cloud. The most important skills for a marketing consultant are customer service, web content, and media sales.

Technical marketing consultant vs marketing consultant overview

Technical Marketing ConsultantMarketing Consultant
Yearly salary$92,161$70,593
Hourly rate$44.31$33.94
Growth rate19%19%
Number of jobs153,58888,935
Job satisfaction--
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 75%
Average age3737
Years of experience66

Technical marketing consultant vs marketing consultant salary

Technical marketing consultants and marketing consultants have different pay scales, as shown below.

Technical Marketing ConsultantMarketing Consultant
Average salary$92,161$70,593
Salary rangeBetween $59,000 And $143,000Between $44,000 And $112,000
Highest paying City-Wilmington, DE
Highest paying state-Delaware
Best paying company-Meta
Best paying industry-Technology

Differences between technical marketing consultant and marketing consultant education

There are a few differences between a technical marketing consultant and a marketing consultant in terms of educational background:

Technical Marketing ConsultantMarketing Consultant
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Technical marketing consultant vs marketing consultant demographics

Here are the differences between technical marketing consultants' and marketing consultants' demographics:

Technical Marketing ConsultantMarketing Consultant
Average age3737
Gender ratioMale, 74.2% Female, 25.8%Male, 46.0% Female, 54.0%
Race ratioBlack or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.3% White, 64.6% American Indian and Alaska Native, 0.1%Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between technical marketing consultant and marketing consultant duties and responsibilities

Technical marketing consultant example responsibilities.

  • Manage SEO and track metrics.
  • Manage online affiliate marketing tactics utilizing blogs and PPC campaigns
  • Implement SEO techniques enhancing search engine rankings and increase traffic.
  • Deliver postscript files, html files, and PDF for posting to the web.
  • Devise, execute and analyze CRM initiatives / direct marketing campaigns.
  • Create winning technical offers in response to RFP and RFI for global customer base.
  • Show more

Marketing consultant example responsibilities.

  • Contact inbound leads using HubSpot.
  • Design, deploy and manage end-to-end marketing automate solutions (Pardot and Hubspot).
  • Work with a B2C transportation provider to manage the day-to-day tasks for web advertising campaigns.
  • Set and achieve target sales goals by utilizing sales strategies and CRM tools such as cold calling and Pardot.
  • Lead an international team of marketing professionals and graphic designers in a complete rebranding of client's website and marketing materials.
  • Manage online affiliate marketing tactics utilizing blogs and PPC campaigns
  • Show more

Technical marketing consultant vs marketing consultant skills

Common technical marketing consultant skills
  • Digital Marketing, 45%
  • CRM, 8%
  • Cloud, 7%
  • SEO, 4%
  • B Testing, 3%
  • Product Development, 3%
Common marketing consultant skills
  • Customer Service, 12%
  • Web Content, 10%
  • Media Sales, 10%
  • Digital Marketing, 8%
  • Marketing Campaigns, 6%
  • Salesforce Marketing Cloud, 4%

Browse business and financial jobs