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Technical marketing consultant vs marketing specialist

The differences between technical marketing consultants and marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a technical marketing consultant and a marketing specialist. Additionally, a technical marketing consultant has an average salary of $92,161, which is higher than the $54,942 average annual salary of a marketing specialist.

The top three skills for a technical marketing consultant include digital marketing, CRM and cloud. The most important skills for a marketing specialist are digital marketing, marketing campaigns, and project management.

Technical marketing consultant vs marketing specialist overview

Technical Marketing ConsultantMarketing Specialist
Yearly salary$92,161$54,942
Hourly rate$44.31$26.41
Growth rate19%19%
Number of jobs153,58887,145
Job satisfaction--
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 78%
Average age3737
Years of experience66

Technical marketing consultant vs marketing specialist salary

Technical marketing consultants and marketing specialists have different pay scales, as shown below.

Technical Marketing ConsultantMarketing Specialist
Average salary$92,161$54,942
Salary rangeBetween $59,000 And $143,000Between $36,000 And $82,000
Highest paying City-Seattle, WA
Highest paying state-Washington
Best paying company-Google
Best paying industry-Technology

Differences between technical marketing consultant and marketing specialist education

There are a few differences between a technical marketing consultant and a marketing specialist in terms of educational background:

Technical Marketing ConsultantMarketing Specialist
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Technical marketing consultant vs marketing specialist demographics

Here are the differences between technical marketing consultants' and marketing specialists' demographics:

Technical Marketing ConsultantMarketing Specialist
Average age3737
Gender ratioMale, 74.2% Female, 25.8%Male, 35.5% Female, 64.5%
Race ratioBlack or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.3% White, 64.6% American Indian and Alaska Native, 0.1%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between technical marketing consultant and marketing specialist duties and responsibilities

Technical marketing consultant example responsibilities.

  • Manage SEO and track metrics.
  • Manage online affiliate marketing tactics utilizing blogs and PPC campaigns
  • Implement SEO techniques enhancing search engine rankings and increase traffic.
  • Deliver postscript files, html files, and PDF for posting to the web.
  • Devise, execute and analyze CRM initiatives / direct marketing campaigns.
  • Create winning technical offers in response to RFP and RFI for global customer base.
  • Show more

Marketing specialist example responsibilities.

  • Manage company twitter feed, posting new requisitions and articles of interest.
  • Generate leads, create property postings, social media (Instagram, Facebook, etc . )
  • Manage PPC campaigns, including SEM budgeting, writing ad copy, keyword selection (incl.
  • Manage end-to- end process for the brand brochure including creative brief development, copywriting, proofreading and executive approvals.
  • Manage LinkedIn client group by promoting conversations, approving user requests to join and posting company updates and relevant content.
  • Accomplish in presentation, negotiation, and closing with demonstrate talent for establishing positive rapport and instilling client confidence and loyalty.
  • Show more

Technical marketing consultant vs marketing specialist skills

Common technical marketing consultant skills
  • Digital Marketing, 45%
  • CRM, 8%
  • Cloud, 7%
  • SEO, 4%
  • B Testing, 3%
  • Product Development, 3%
Common marketing specialist skills
  • Digital Marketing, 13%
  • Marketing Campaigns, 6%
  • Project Management, 5%
  • Email Marketing, 4%
  • PowerPoint, 4%
  • Customer Service, 4%

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