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The differences between technical marketing specialists and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a technical marketing specialist and a marketing consultant. Additionally, a technical marketing specialist has an average salary of $73,528, which is higher than the $70,593 average annual salary of a marketing consultant.
The top three skills for a technical marketing specialist include CRM, digital marketing and project management. The most important skills for a marketing consultant are customer service, web content, and media sales.
| Technical Marketing Specialist | Marketing Consultant | |
| Yearly salary | $73,528 | $70,593 |
| Hourly rate | $35.35 | $33.94 |
| Growth rate | 19% | 19% |
| Number of jobs | 152,146 | 88,935 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Technical marketing specialists are marketing professionals who use any method of marketing that focus on the specifications and features of products to make them appealing to customers. These specialists must demonstrate project management skills by assisting brand managers to execute brand campaigns and programs in a timely manner. They must manage and conduct technical evaluations to support the development and introduction of new products. Technical marketing specialists must also participate in several trade shows so that they can help increase their brand awareness campaigns.
A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.
Technical marketing specialists and marketing consultants have different pay scales, as shown below.
| Technical Marketing Specialist | Marketing Consultant | |
| Average salary | $73,528 | $70,593 |
| Salary range | Between $52,000 And $102,000 | Between $44,000 And $112,000 |
| Highest paying City | San Francisco, CA | Wilmington, DE |
| Highest paying state | Washington | Delaware |
| Best paying company | Apple | Meta |
| Best paying industry | Pharmaceutical | Technology |
There are a few differences between a technical marketing specialist and a marketing consultant in terms of educational background:
| Technical Marketing Specialist | Marketing Consultant | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between technical marketing specialists' and marketing consultants' demographics:
| Technical Marketing Specialist | Marketing Consultant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 60.7% Female, 39.3% | Male, 46.0% Female, 54.0% |
| Race ratio | Black or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.6% Asian, 12.9% White, 65.5% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |