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The differences between technical marketing specialists and marketing coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a technical marketing specialist and a marketing coordinator. Additionally, a technical marketing specialist has an average salary of $73,528, which is higher than the $48,326 average annual salary of a marketing coordinator.
The top three skills for a technical marketing specialist include CRM, digital marketing and project management. The most important skills for a marketing coordinator are digital marketing, customer service, and marketing campaigns.
| Technical Marketing Specialist | Marketing Coordinator | |
| Yearly salary | $73,528 | $48,326 |
| Hourly rate | $35.35 | $23.23 |
| Growth rate | 19% | 19% |
| Number of jobs | 152,146 | 91,281 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 80% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Technical marketing specialists are marketing professionals who use any method of marketing that focus on the specifications and features of products to make them appealing to customers. These specialists must demonstrate project management skills by assisting brand managers to execute brand campaigns and programs in a timely manner. They must manage and conduct technical evaluations to support the development and introduction of new products. Technical marketing specialists must also participate in several trade shows so that they can help increase their brand awareness campaigns.
A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.
Technical marketing specialists and marketing coordinators have different pay scales, as shown below.
| Technical Marketing Specialist | Marketing Coordinator | |
| Average salary | $73,528 | $48,326 |
| Salary range | Between $52,000 And $102,000 | Between $34,000 And $67,000 |
| Highest paying City | San Francisco, CA | New York, NY |
| Highest paying state | Washington | New Jersey |
| Best paying company | Apple | Keller Williams Capital Properties |
| Best paying industry | Pharmaceutical | Technology |
There are a few differences between a technical marketing specialist and a marketing coordinator in terms of educational background:
| Technical Marketing Specialist | Marketing Coordinator | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 80% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between technical marketing specialists' and marketing coordinators' demographics:
| Technical Marketing Specialist | Marketing Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 60.7% Female, 39.3% | Male, 27.4% Female, 72.6% |
| Race ratio | Black or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.6% Asian, 12.9% White, 65.5% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |