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The differences between trade show coordinators and marketing coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 1-2 years to become a trade show coordinator, becoming a marketing coordinator takes usually requires 4-6 years. Additionally, a marketing coordinator has an average salary of $48,326, which is higher than the $38,487 average annual salary of a trade show coordinator.
The top three skills for a trade show coordinator include event logistics, booth space and event planning. The most important skills for a marketing coordinator are digital marketing, customer service, and marketing campaigns.
| Trade Show Coordinator | Marketing Coordinator | |
| Yearly salary | $38,487 | $48,326 |
| Hourly rate | $18.50 | $23.23 |
| Growth rate | 18% | 19% |
| Number of jobs | 27,215 | 91,281 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 80% |
| Average age | 38 | 37 |
| Years of experience | 2 | 6 |
A trade show coordinator is primarily in charge of spearheading and organizing trade shows that allow businesses to showcase their products and services, ensuring everything runs smoothly and efficiently from planning to execution. They are responsible for establishing objectives and budgets, securing sponsors, delegating responsibilities among teams, preparing schedules, and arranging travel accommodation and transportation for the participants. They also perform research and assessments to identify the events' needs and determine potential attendees, reaching out to them for invitation or registration. Additionally, they also lead and empower staff to reach goals, solving issues and concerns should there be any.
A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.
Trade show coordinators and marketing coordinators have different pay scales, as shown below.
| Trade Show Coordinator | Marketing Coordinator | |
| Average salary | $38,487 | $48,326 |
| Salary range | Between $29,000 And $50,000 | Between $34,000 And $67,000 |
| Highest paying City | - | New York, NY |
| Highest paying state | - | New Jersey |
| Best paying company | - | Keller Williams Capital Properties |
| Best paying industry | - | Technology |
There are a few differences between a trade show coordinator and a marketing coordinator in terms of educational background:
| Trade Show Coordinator | Marketing Coordinator | |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 80% |
| Most common major | Business | Business |
| Most common college | San Diego State University | University of Georgia |
Here are the differences between trade show coordinators' and marketing coordinators' demographics:
| Trade Show Coordinator | Marketing Coordinator | |
| Average age | 38 | 37 |
| Gender ratio | Male, 31.0% Female, 69.0% | Male, 27.4% Female, 72.6% |
| Race ratio | Black or African American, 10.5% Unknown, 4.7% Hispanic or Latino, 16.8% Asian, 6.0% White, 61.8% American Indian and Alaska Native, 0.2% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 16% | 10% |