Wholesale representative vs merchandising representative

The differences between wholesale representatives and merchandising representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a wholesale representative and a merchandising representative. Additionally, a wholesale representative has an average salary of $66,158, which is higher than the $32,303 average annual salary of a merchandising representative.

The top three skills for a wholesale representative include customer service, product knowledge and cold calls. The most important skills for a merchandising representative are little supervision, store management, and plan-o-grams.

Wholesale representative vs merchandising representative overview

	Wholesale Representative	Merchandising Representative
Yearly salary	$66,158	$32,303
Hourly rate	$31.81	$15.53
Growth rate	4%	4%
Number of jobs	82,490	351,931
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 62%	Bachelor's Degree, 53%
Average age	47	47
Years of experience	4	4

Wholesale representative vs merchandising representative salary

Wholesale representatives and merchandising representatives have different pay scales, as shown below.

	Wholesale Representative	Merchandising Representative
Average salary	$66,158	$32,303
Salary range	Between $37,000 And $115,000	Between $25,000 And $40,000
Highest paying City	-	Seattle, WA
Highest paying state	-	Maine
Best paying company	-	ECMD
Best paying industry	-	Manufacturing

Differences between wholesale representative and merchandising representative education

There are a few differences between a wholesale representative and a merchandising representative in terms of educational background:

	Wholesale Representative	Merchandising Representative
Most common degree	Bachelor's Degree, 62%	Bachelor's Degree, 53%
Most common major	Business	Business
Most common college	SUNY College of Technology at Alfred	SUNY College of Technology at Alfred

Wholesale representative vs merchandising representative demographics

Here are the differences between wholesale representatives' and merchandising representatives' demographics:

	Wholesale Representative	Merchandising Representative
Average age	47	47
Gender ratio	Male, 57.1% Female, 42.9%	Male, 47.2% Female, 52.8%
Race ratio	Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.1% Asian, 5.1% White, 73.0% American Indian and Alaska Native, 0.2%	Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 13.9% Asian, 5.1% White, 73.2% American Indian and Alaska Native, 0.2%
LGBT Percentage	6%	6%

Differences between wholesale representative and merchandising representative duties and responsibilities

Wholesale representative example responsibilities.

Manage and assist a vast customer base in the market for new roofing needs after a large hail storm in Lubbock.
Develop and implement marketing programs for distributors and retailers, including co-op advertising plans, promotional events, and merchandising techniques.
Excel in responsive customer support; personally responsible for worldwide international service centers and primary aircraft OEM accounts.

Merchandising representative example responsibilities.

Manage Nintendo's promotional programs; secure and maintain point-of-purchase displays that alert customers to brand availability.
Update POS promotional materials such as cardboard temporary decorative displays.
Coordinate and administer jewelry entries for industry awards and advertisements in national fashion magazines.
Assist patients with Critical/Triage calls; document necessary symptoms for medical assistants to determine what medical intervention is necessary.
Place IRC on assign products for promotional sales.
Increase sales by installing displays and instant rebate coupons (IRC).

Wholesale representative vs merchandising representative skills

Common wholesale representative skills

Customer Service, 21%
Product Knowledge, 18%
Cold Calls, 11%
Honda, 8%
Trade Shows, 8%
Customer Orders, 5%

Common merchandising representative skills

Little Supervision, 24%
Store Management, 23%
Plan-O-Grams, 13%
Customer Service, 9%
Product Knowledge, 6%
Working Independently, 5%

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Wholesale Representative
Wholesale Representative vs Merchandising Representative

Updated January 8, 2025

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