Account development representative vs sales development representative

The differences between account development representatives and sales development representatives can be seen in a few details. Each job has different responsibilities and duties. Additionally, an account development representative has an average salary of $63,780, which is higher than the $51,504 average annual salary of a sales development representative.

The top three skills for an account development representative include CRM, customer service and salesforce. The most important skills for a sales development representative are SDR, lead generation, and customer service.

Account development representative vs sales development representative overview

	Account Development Representative	Sales Development Representative
Yearly salary	$63,780	$51,504
Hourly rate	$30.66	$24.76
Growth rate	4%	4%
Number of jobs	271,837	199,588
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 83%
Average age	44	47
Years of experience	-	4

What does an account development representative do?

An account development representative is responsible for maintaining client accounts and generating more potential customers by developing strategic techniques to develop services that adhere to public demands and market trends. Account development representatives assist the project management team in developing efficient processes to promote the company's brand on various platforms, as well as updating the customers of recent updates and announcements and responding to their inquiries and concerns. They should have excellent communication and organizational skills, especially in handling complaints and negotiating business contracts and transactions.

What does a sales development representative do?

A sales development representative qualifies leads at the sales funnel's initial stages. Sales development representatives need to conduct research for prospective clients and qualify the leads before handing them to the sales team. They develop sales strategies to attract buyers or solicit potential customers. They need to build relationships with their customers to determine their needs and qualify the viability of interests to drive sales. Also, they collaborate with the sales executives making certain that corporate targets and goals are met.

Account development representative vs sales development representative salary

Account development representatives and sales development representatives have different pay scales, as shown below.

	Account Development Representative	Sales Development Representative
Average salary	$63,780	$51,504
Salary range	Between $45,000 And $89,000	Between $34,000 And $77,000
Highest paying City	Philadelphia, PA	Boston, MA
Highest paying state	Maryland	Alaska
Best paying company	MongoDB	PitchBook Data
Best paying industry	Manufacturing	Start-up

Differences between account development representative and sales development representative education

There are a few differences between an account development representative and a sales development representative in terms of educational background:

	Account Development Representative	Sales Development Representative
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 83%
Most common major	Business	Business
Most common college	Stanford University	University of Pennsylvania

Account development representative vs sales development representative demographics

Here are the differences between account development representatives' and sales development representatives' demographics:

	Account Development Representative	Sales Development Representative
Average age	44	47
Gender ratio	Male, 53.1% Female, 46.9%	Male, 63.1% Female, 36.9%
Race ratio	Black or African American, 6.7% Unknown, 4.0% Hispanic or Latino, 16.0% Asian, 5.5% White, 67.4% American Indian and Alaska Native, 0.4%	Black or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.5% Asian, 5.2% White, 72.4% American Indian and Alaska Native, 0.2%
LGBT Percentage	5%	6%

Differences between account development representative and sales development representative duties and responsibilities

Account development representative example responsibilities.

Work with SalesForce to manage all leads and contacts.
Manage EDI systems to accept tenders and to track, trace and report progress of shipment.
Manage the external marketing agency activities of telemarketing and research.
Manage all aspects of tactical implementations, including creative and technical development, measurement, reporting and ROI analysis.
Manage day-to-day activity of client relate projects including IP voice, MPLS infrastructures and CPE implementations in a deadline-orient high-pressure environment.
Create payroll and pre billing reports.

Sales development representative example responsibilities.

Manage organization website and Facebook page; writing articles for websites and newsletters.
Develop social media strategies for Facebook, LinkedIn, and emerging social networks, generating leads.
Manage individual sales activities by developing highly effective, communications focuse relationship with multiple sales channels.
supply chain management and procurement software (SaaS).
Handle customer service inquiries, returns, and RMA exchanges.
Develop a strong knowledge of SaaS sales techniques and lead management/generation.

Account development representative vs sales development representative skills

Common account development representative skills

CRM, 14%
Customer Service, 13%
Salesforce, 10%
Lead Generation, 8%
ADR, 6%
Outbound Calls, 4%

Common sales development representative skills

SDR, 11%
Lead Generation, 6%
Customer Service, 6%
Account Executives, 5%
Linkedin, 5%
Outbound Calls, 4%

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Account Development Representative
Account Development Representative vs Sales Development Representative

Updated January 8, 2025

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