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Account executive, advertising & sales vs advertising account executive

The differences between account executives, advertising & sales and advertising account executives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an account executive, advertising & sales and an advertising account executive. Additionally, an advertising account executive has an average salary of $62,123, which is higher than the $54,495 average annual salary of an account executive, advertising & sales.

The top three skills for an account executive, advertising & sales include media sales, ROI and business development. The most important skills for an advertising account executive are media sales, CRM, and client relationships.

Account executive, advertising & sales vs advertising account executive overview

Account Executive, Advertising & SalesAdvertising Account Executive
Yearly salary$54,495$62,123
Hourly rate$26.20$29.87
Growth rate-8%-8%
Number of jobs132,711117,707
Job satisfaction--
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 78%
Average age4444
Years of experience44

What does an account executive, advertising & sales do?

The advertising & sales account executive is vital for the success of a company's sales and advertising strategies. Another role of the account executive is to oversee the customer service provided by the company, monitor client feedback, and provide solutions to problems and issues encountered. The account executive also acts as the contact person of clients and is responsible for establishing constant communication with all customers and establishing good relations with them. The effective work of an account executive will raise the credibility and reputation of the company.

What does an advertising account executive do?

An advertising account executive serves as the clients' primary point of contact when coordinating with the advertising team. Mainly responsible for managing client accounts, an advertising account executive must identify the clients' advertising needs, answer inquiries, prepare and process documentation, review former campaigns, and coordinate with the clients to establish timelines, goals, and budgets. Furthermore, it is essential to assist clients every step of the way, ensuring smooth workflow and client satisfaction, all while adhering to the company's policies ad regulations.

Account executive, advertising & sales vs advertising account executive salary

Account executives, advertising & sales and advertising account executives have different pay scales, as shown below.

Account Executive, Advertising & SalesAdvertising Account Executive
Average salary$54,495$62,123
Salary rangeBetween $33,000 And $88,000Between $44,000 And $87,000
Highest paying City-Redding, CA
Highest paying state-California
Best paying company-Microsoft
Best paying industry-Telecommunication

Differences between account executive, advertising & sales and advertising account executive education

There are a few differences between an account executive, advertising & sales and an advertising account executive in terms of educational background:

Account Executive, Advertising & SalesAdvertising Account Executive
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

Account executive, advertising & sales vs advertising account executive demographics

Here are the differences between account executives, advertising & sales' and advertising account executives' demographics:

Account Executive, Advertising & SalesAdvertising Account Executive
Average age4444
Gender ratioMale, 37.1% Female, 62.9%Male, 41.4% Female, 58.6%
Race ratioBlack or African American, 6.1% Unknown, 4.1% Hispanic or Latino, 13.6% Asian, 4.6% White, 71.1% American Indian and Alaska Native, 0.4%Black or African American, 6.0% Unknown, 4.1% Hispanic or Latino, 13.3% Asian, 4.6% White, 71.6% American Indian and Alaska Native, 0.4%
LGBT Percentage10%10%

Differences between account executive, advertising & sales and advertising account executive duties and responsibilities

Account executive, advertising & sales example responsibilities.

  • Drive knowledge of unique offerings to help brands achieve and grow core KPIs and deliver ROI amongst qualify users.
  • Manage and creaat multiple PPC advertising campaigns, generating conversions for companies selling everything from gumballs, cleaning services to motorhomes.
  • Track analytics by maintaining the CRM database.
  • Analyze client data, campaign execution and return on investment, utilizing CRM.
  • Develop geographic and demographically target campaigns to maximize client ROI.
  • Account analysis and preparation, assessing customer needs, and preparation of professional sales recommendations tailor to each customer s business.
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Advertising account executive example responsibilities.

  • Manage RFP responses for CPG and healthcare campaigns across various publishers (i.e.
  • Manage the everyday activities of a team of 20- 30 account managers, paid search strategist and SEO specialists.
  • Generate leads using a variety of sources, including the Internet, corporate CRM, industry publications and company publication library.
  • Manage copywriting and spot production scheduling
  • Manage and grow existing account list through maintaining agency relationships, increase ROI, and campaign optimization recommendations.
  • Manage day-to-day activity of client relate projects including IP voice, MPLS infrastructures and CPE implementations in a deadline-orient high-pressure environment.
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Account executive, advertising & sales vs advertising account executive skills

Common account executive, advertising & sales skills
  • Media Sales, 18%
  • ROI, 12%
  • Business Development, 12%
  • Real Estate, 8%
  • Market Research, 7%
  • Digital Marketing, 6%
Common advertising account executive skills
  • Media Sales, 16%
  • CRM, 11%
  • Client Relationships, 8%
  • Cold Calls, 7%
  • PowerPoint, 7%
  • Mobile Marketing, 7%