Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between account executives, advertising & sales and advertising coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an account executive, advertising & sales and an advertising coordinator. Additionally, an account executive, advertising & sales has an average salary of $54,495, which is higher than the $47,872 average annual salary of an advertising coordinator.
The top three skills for an account executive, advertising & sales include media sales, ROI and business development. The most important skills for an advertising coordinator are facebook, google adwords, and instagram.
| Account Executive, Advertising & Sales | Advertising Coordinator | |
| Yearly salary | $54,495 | $47,872 |
| Hourly rate | $26.20 | $23.02 |
| Growth rate | -8% | -8% |
| Number of jobs | 132,711 | 26,449 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 79% |
| Average age | 44 | 44 |
| Years of experience | 4 | 4 |
The advertising & sales account executive is vital for the success of a company's sales and advertising strategies. Another role of the account executive is to oversee the customer service provided by the company, monitor client feedback, and provide solutions to problems and issues encountered. The account executive also acts as the contact person of clients and is responsible for establishing constant communication with all customers and establishing good relations with them. The effective work of an account executive will raise the credibility and reputation of the company.
An advertising coordinator is responsible for assisting the marketing and public relations department in developing promotional materials and marketing content to improve the client's brand image to the target audience. Advertising coordinators handle the publishing of resources through various media platforms, creating competitive and creative assets according to market demands and client specifications. They also recommend techniques to improve advertising processes to attract potential clients and identify opportunities that would generate more revenue and increase the company's profits.
Account executives, advertising & sales and advertising coordinators have different pay scales, as shown below.
| Account Executive, Advertising & Sales | Advertising Coordinator | |
| Average salary | $54,495 | $47,872 |
| Salary range | Between $33,000 And $88,000 | Between $36,000 And $62,000 |
| Highest paying City | - | New York, NY |
| Highest paying state | - | New York |
| Best paying company | - | AACSB |
| Best paying industry | - | Real Estate |
There are a few differences between an account executive, advertising & sales and an advertising coordinator in terms of educational background:
| Account Executive, Advertising & Sales | Advertising Coordinator | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 79% |
| Most common major | Business | Communication |
| Most common college | University of Pennsylvania | University of Pennsylvania |
Here are the differences between account executives, advertising & sales' and advertising coordinators' demographics:
| Account Executive, Advertising & Sales | Advertising Coordinator | |
| Average age | 44 | 44 |
| Gender ratio | Male, 37.1% Female, 62.9% | Male, 25.2% Female, 74.8% |
| Race ratio | Black or African American, 6.1% Unknown, 4.1% Hispanic or Latino, 13.6% Asian, 4.6% White, 71.1% American Indian and Alaska Native, 0.4% | Black or African American, 6.2% Unknown, 4.1% Hispanic or Latino, 13.8% Asian, 4.6% White, 70.9% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 10% | 10% |