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The differences between account executives, advertising & sales and commercial account executives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an account executive, advertising & sales and a commercial account executive. Additionally, a commercial account executive has an average salary of $75,624, which is higher than the $54,495 average annual salary of an account executive, advertising & sales.
The top three skills for an account executive, advertising & sales include media sales, ROI and business development. The most important skills for a commercial account executive are cloud, customer service, and CRM.
| Account Executive, Advertising & Sales | Commercial Account Executive | |
| Yearly salary | $54,495 | $75,624 |
| Hourly rate | $26.20 | $36.36 |
| Growth rate | -8% | 4% |
| Number of jobs | 132,711 | 137,143 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 73% |
| Average age | 44 | 47 |
| Years of experience | 4 | 4 |
The advertising & sales account executive is vital for the success of a company's sales and advertising strategies. Another role of the account executive is to oversee the customer service provided by the company, monitor client feedback, and provide solutions to problems and issues encountered. The account executive also acts as the contact person of clients and is responsible for establishing constant communication with all customers and establishing good relations with them. The effective work of an account executive will raise the credibility and reputation of the company.
A commercial account executive is responsible for income growth in new trademark and existing accounts within an assigned area and ensuring all key measures are delivered. Commercial account executives are primarily responsible for the principal generation and opportunity formation. They work with Marketing, Sales Development, Customer Success, and Professional Services departments to proactively develop and implement an area plan. Also, they work with accounts via telephone, email, in person, and other online means. Additionally, they provide direction and guidance to the extended territory team and leadership to ensure individual and team success. Candidates for this position must have executive-level selling skills.
Account executives, advertising & sales and commercial account executives have different pay scales, as shown below.
| Account Executive, Advertising & Sales | Commercial Account Executive | |
| Average salary | $54,495 | $75,624 |
| Salary range | Between $33,000 And $88,000 | Between $50,000 And $113,000 |
| Highest paying City | - | Seattle, WA |
| Highest paying state | - | Washington |
| Best paying company | - | VMware |
| Best paying industry | - | Start-up |
There are a few differences between an account executive, advertising & sales and a commercial account executive in terms of educational background:
| Account Executive, Advertising & Sales | Commercial Account Executive | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 73% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Pennsylvania |
Here are the differences between account executives, advertising & sales' and commercial account executives' demographics:
| Account Executive, Advertising & Sales | Commercial Account Executive | |
| Average age | 44 | 47 |
| Gender ratio | Male, 37.1% Female, 62.9% | Male, 59.3% Female, 40.7% |
| Race ratio | Black or African American, 6.1% Unknown, 4.1% Hispanic or Latino, 13.6% Asian, 4.6% White, 71.1% American Indian and Alaska Native, 0.4% | Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.0% Asian, 5.1% White, 73.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 6% |