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The differences between account executives, advertising & sales and major account executives can be seen in a few details. Each job has different responsibilities and duties. Additionally, a major account executive has an average salary of $79,860, which is higher than the $54,495 average annual salary of an account executive, advertising & sales.
The top three skills for an account executive, advertising & sales include media sales, ROI and business development. The most important skills for a major account executive are healthcare, salesforce, and cloud.
| Account Executive, Advertising & Sales | Major Account Executive | |
| Yearly salary | $54,495 | $79,860 |
| Hourly rate | $26.20 | $38.39 |
| Growth rate | -8% | 4% |
| Number of jobs | 132,711 | 130,692 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 82% |
| Average age | 44 | 44 |
| Years of experience | 4 | - |
The advertising & sales account executive is vital for the success of a company's sales and advertising strategies. Another role of the account executive is to oversee the customer service provided by the company, monitor client feedback, and provide solutions to problems and issues encountered. The account executive also acts as the contact person of clients and is responsible for establishing constant communication with all customers and establishing good relations with them. The effective work of an account executive will raise the credibility and reputation of the company.
A major account executive is responsible for handling client accounts and ensuring that their project requirements are met accordingly by following budget limitations and timetables. Major account executives determine strategic techniques to improve the client's brand image on the market and record progress based on the project's milestones. They also coordinate with the marketing and sales team to establish efficient campaigns and monitor sales performance. A major account executive conducts data and statistical analysis by evaluating the current market trends to identify opportunities that would generate more revenue resources and increase profitability.
Account executives, advertising & sales and major account executives have different pay scales, as shown below.
| Account Executive, Advertising & Sales | Major Account Executive | |
| Average salary | $54,495 | $79,860 |
| Salary range | Between $33,000 And $88,000 | Between $52,000 And $121,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | California |
| Best paying company | - | Riverbed Holdings, Inc. |
| Best paying industry | - | Utilities |
There are a few differences between an account executive, advertising & sales and a major account executive in terms of educational background:
| Account Executive, Advertising & Sales | Major Account Executive | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 82% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Pennsylvania |
Here are the differences between account executives, advertising & sales' and major account executives' demographics:
| Account Executive, Advertising & Sales | Major Account Executive | |
| Average age | 44 | 44 |
| Gender ratio | Male, 37.1% Female, 62.9% | Male, 73.2% Female, 26.8% |
| Race ratio | Black or African American, 6.1% Unknown, 4.1% Hispanic or Latino, 13.6% Asian, 4.6% White, 71.1% American Indian and Alaska Native, 0.4% | Black or African American, 6.7% Unknown, 4.0% Hispanic or Latino, 15.7% Asian, 5.6% White, 67.7% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 10% | 5% |