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Account executive, advertising & sales vs major account executive

The differences between account executives, advertising & sales and major account executives can be seen in a few details. Each job has different responsibilities and duties. Additionally, a major account executive has an average salary of $79,860, which is higher than the $54,495 average annual salary of an account executive, advertising & sales.

The top three skills for an account executive, advertising & sales include media sales, ROI and business development. The most important skills for a major account executive are healthcare, salesforce, and cloud.

Account executive, advertising & sales vs major account executive overview

Account Executive, Advertising & SalesMajor Account Executive
Yearly salary$54,495$79,860
Hourly rate$26.20$38.39
Growth rate-8%4%
Number of jobs132,711130,692
Job satisfaction--
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 82%
Average age4444
Years of experience4-

What does an account executive, advertising & sales do?

The advertising & sales account executive is vital for the success of a company's sales and advertising strategies. Another role of the account executive is to oversee the customer service provided by the company, monitor client feedback, and provide solutions to problems and issues encountered. The account executive also acts as the contact person of clients and is responsible for establishing constant communication with all customers and establishing good relations with them. The effective work of an account executive will raise the credibility and reputation of the company.

What does a major account executive do?

A major account executive is responsible for handling client accounts and ensuring that their project requirements are met accordingly by following budget limitations and timetables. Major account executives determine strategic techniques to improve the client's brand image on the market and record progress based on the project's milestones. They also coordinate with the marketing and sales team to establish efficient campaigns and monitor sales performance. A major account executive conducts data and statistical analysis by evaluating the current market trends to identify opportunities that would generate more revenue resources and increase profitability.

Account executive, advertising & sales vs major account executive salary

Account executives, advertising & sales and major account executives have different pay scales, as shown below.

Account Executive, Advertising & SalesMajor Account Executive
Average salary$54,495$79,860
Salary rangeBetween $33,000 And $88,000Between $52,000 And $121,000
Highest paying City-San Francisco, CA
Highest paying state-California
Best paying company-Riverbed Holdings, Inc.
Best paying industry-Utilities

Differences between account executive, advertising & sales and major account executive education

There are a few differences between an account executive, advertising & sales and a major account executive in terms of educational background:

Account Executive, Advertising & SalesMajor Account Executive
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 82%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

Account executive, advertising & sales vs major account executive demographics

Here are the differences between account executives, advertising & sales' and major account executives' demographics:

Account Executive, Advertising & SalesMajor Account Executive
Average age4444
Gender ratioMale, 37.1% Female, 62.9%Male, 73.2% Female, 26.8%
Race ratioBlack or African American, 6.1% Unknown, 4.1% Hispanic or Latino, 13.6% Asian, 4.6% White, 71.1% American Indian and Alaska Native, 0.4%Black or African American, 6.7% Unknown, 4.0% Hispanic or Latino, 15.7% Asian, 5.6% White, 67.7% American Indian and Alaska Native, 0.4%
LGBT Percentage10%5%

Differences between account executive, advertising & sales and major account executive duties and responsibilities

Account executive, advertising & sales example responsibilities.

  • Drive knowledge of unique offerings to help brands achieve and grow core KPIs and deliver ROI amongst qualify users.
  • Manage and creaat multiple PPC advertising campaigns, generating conversions for companies selling everything from gumballs, cleaning services to motorhomes.
  • Track analytics by maintaining the CRM database.
  • Analyze client data, campaign execution and return on investment, utilizing CRM.
  • Develop geographic and demographically target campaigns to maximize client ROI.
  • Account analysis and preparation, assessing customer needs, and preparation of professional sales recommendations tailor to each customer s business.
  • Show more

Major account executive example responsibilities.

  • Qualify new leads and request site surveys to determine serviceability of prospects, including submission of ROI analysis to sales management.
  • Assign to multiple teams to assess new prospecting tools, CRM's and order entry systems.
  • Utilize various CRM systems to effectively prospect for new business opportunities and track their progress through the sales pipeline.
  • Influence buying-decision by clearly demonstrating the value and strategic business fit of suggest SaaS solutions in impactful, roi-base presentations.
  • Charge with acquiring and maximizing revenue potential of client base applying ROI models and practical understanding of customers' corporate objectives.
  • Develop successful sales and marketing strategies for government, healthcare and education vertical markets.
  • Show more

Account executive, advertising & sales vs major account executive skills

Common account executive, advertising & sales skills
  • Media Sales, 18%
  • ROI, 12%
  • Business Development, 12%
  • Real Estate, 8%
  • Market Research, 7%
  • Digital Marketing, 6%
Common major account executive skills
  • Healthcare, 10%
  • Salesforce, 9%
  • Cloud, 8%
  • Sales Process, 8%
  • Account Management, 7%
  • Trade Shows, 5%