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The differences between account executives, advertising & sales and regional account executives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become an account executive, advertising & sales, becoming a regional account executive takes usually requires 6-8 years. Additionally, a regional account executive has an average salary of $69,865, which is higher than the $54,495 average annual salary of an account executive, advertising & sales.
The top three skills for an account executive, advertising & sales include media sales, ROI and business development. The most important skills for a regional account executive are CRM, customer satisfaction, and sales pipeline.
| Account Executive, Advertising & Sales | Regional Account Executive | |
| Yearly salary | $54,495 | $69,865 |
| Hourly rate | $26.20 | $33.59 |
| Growth rate | -8% | 5% |
| Number of jobs | 132,711 | 189,438 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 80% |
| Average age | 44 | 46 |
| Years of experience | 4 | 8 |
The advertising & sales account executive is vital for the success of a company's sales and advertising strategies. Another role of the account executive is to oversee the customer service provided by the company, monitor client feedback, and provide solutions to problems and issues encountered. The account executive also acts as the contact person of clients and is responsible for establishing constant communication with all customers and establishing good relations with them. The effective work of an account executive will raise the credibility and reputation of the company.
A regional account executive is responsible for managing client accounts within a designated region. This account executive conducts data analysis of sales performance, identifying business opportunities that would generate revenue resources, and evaluating current market trends to address consumer and public demands. They coordinate and schedule appointments with existing and potential clients, negotiate contracts, and ensure a long-lasting business relationship by supporting the clients' needs and requests. A regional account executive implements strategic procedures for the team to maximize productivity and improve operational performance.
Account executives, advertising & sales and regional account executives have different pay scales, as shown below.
| Account Executive, Advertising & Sales | Regional Account Executive | |
| Average salary | $54,495 | $69,865 |
| Salary range | Between $33,000 And $88,000 | Between $41,000 And $116,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | California |
| Best paying company | - | VMware |
| Best paying industry | - | Finance |
There are a few differences between an account executive, advertising & sales and a regional account executive in terms of educational background:
| Account Executive, Advertising & Sales | Regional Account Executive | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 80% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Southern California |
Here are the differences between account executives, advertising & sales' and regional account executives' demographics:
| Account Executive, Advertising & Sales | Regional Account Executive | |
| Average age | 44 | 46 |
| Gender ratio | Male, 37.1% Female, 62.9% | Male, 63.4% Female, 36.6% |
| Race ratio | Black or African American, 6.1% Unknown, 4.1% Hispanic or Latino, 13.6% Asian, 4.6% White, 71.1% American Indian and Alaska Native, 0.4% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 7% |