Account executive, key accounts vs advertising account executive

The differences between account executives, key accounts and advertising account executives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an account executive, key accounts and an advertising account executive. Additionally, an account executive, key accounts has an average salary of $117,015, which is higher than the $62,123 average annual salary of an advertising account executive.

The top three skills for an account executive, key accounts include healthcare, CRM and account management. The most important skills for an advertising account executive are media sales, CRM, and client relationships.

Account executive, key accounts vs advertising account executive overview

	Account Executive, Key Accounts	Advertising Account Executive
Yearly salary	$117,015	$62,123
Hourly rate	$56.26	$29.87
Growth rate	4%	-8%
Number of jobs	162,443	117,707
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 78%
Average age	47	44
Years of experience	4	4

What does an account executive, key accounts do?

Key Account Executives are responsible for generating sales revenue and maintaining relationships with key accounts of an organization. Their duties include setting sales targets, generating new leads, assiting in developing market strategies, designing and managing sales reporting tools, and working with the strategic communications team to ensure sponsor opportunities are relayed well. They are also involved in promotional content creation, implementing leads, and communicating product knowledge updates to the accounts and sales team.

What does an advertising account executive do?

An advertising account executive serves as the clients' primary point of contact when coordinating with the advertising team. Mainly responsible for managing client accounts, an advertising account executive must identify the clients' advertising needs, answer inquiries, prepare and process documentation, review former campaigns, and coordinate with the clients to establish timelines, goals, and budgets. Furthermore, it is essential to assist clients every step of the way, ensuring smooth workflow and client satisfaction, all while adhering to the company's policies ad regulations.

Account executive, key accounts vs advertising account executive salary

Account executives, key accounts and advertising account executives have different pay scales, as shown below.

	Account Executive, Key Accounts	Advertising Account Executive
Average salary	$117,015	$62,123
Salary range	Between $75,000 And $181,000	Between $44,000 And $87,000
Highest paying City	-	Redding, CA
Highest paying state	-	California
Best paying company	-	Microsoft
Best paying industry	-	Telecommunication

Differences between account executive, key accounts and advertising account executive education

There are a few differences between an account executive, key accounts and an advertising account executive in terms of educational background:

	Account Executive, Key Accounts	Advertising Account Executive
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 78%
Most common major	Business	Business
Most common college	University of Pennsylvania	University of Pennsylvania

Account executive, key accounts vs advertising account executive demographics

Here are the differences between account executives, key accounts' and advertising account executives' demographics:

	Account Executive, Key Accounts	Advertising Account Executive
Average age	47	44
Gender ratio	Male, 61.4% Female, 38.6%	Male, 41.4% Female, 58.6%
Race ratio	Black or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.5% Asian, 5.2% White, 72.4% American Indian and Alaska Native, 0.2%	Black or African American, 6.0% Unknown, 4.1% Hispanic or Latino, 13.3% Asian, 4.6% White, 71.6% American Indian and Alaska Native, 0.4%
LGBT Percentage	6%	10%

Differences between account executive, key accounts and advertising account executive duties and responsibilities

Account executive, key accounts example responsibilities.

Manage day-to-day activity of client relate projects including IP voice, MPLS infrastructures and CPE implementations in a deadline-orient high-pressure environment.
Maximize the use of CRM, category management, and global account management tools to plan and execute on key initiatives.
Develop all operating plans and parking performas for RFP process.
Select based on previous expertise to deliver cloud software, mainframe solutions, and content management platforms.
Guide and motivate sales team through proper use of internal CRM, opportunity tracking, and risk approval internal processes.
Compose and deliver PowerPoint presentations to multiple buyers.

Advertising account executive example responsibilities.

Manage RFP responses for CPG and healthcare campaigns across various publishers (i.e.
Manage the everyday activities of a team of 20- 30 account managers, paid search strategist and SEO specialists.
Generate leads using a variety of sources, including the Internet, corporate CRM, industry publications and company publication library.
Manage copywriting and spot production scheduling
Manage and grow existing account list through maintaining agency relationships, increase ROI, and campaign optimization recommendations.
Manage day-to-day activity of client relate projects including IP voice, MPLS infrastructures and CPE implementations in a deadline-orient high-pressure environment.

Account executive, key accounts vs advertising account executive skills

Common account executive, key accounts skills

Healthcare, 18%
CRM, 8%
Account Management, 7%
Revenue Growth, 6%
Product Line, 6%
C-Suite, 4%

Common advertising account executive skills

Media Sales, 16%
CRM, 11%
Client Relationships, 8%
Cold Calls, 7%
PowerPoint, 7%
Mobile Marketing, 7%

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Account Executive, Key Accounts
Account Executive, Key Accounts vs Advertising Account Executive

Updated January 8, 2025

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