Account executive, key accounts vs major account executive

The differences between account executives, key accounts and major account executives can be seen in a few details. Each job has different responsibilities and duties. Additionally, an account executive, key accounts has an average salary of $117,015, which is higher than the $79,860 average annual salary of a major account executive.

The top three skills for an account executive, key accounts include healthcare, CRM and account management. The most important skills for a major account executive are healthcare, salesforce, and cloud.

Account executive, key accounts vs major account executive overview

	Account Executive, Key Accounts	Major Account Executive
Yearly salary	$117,015	$79,860
Hourly rate	$56.26	$38.39
Growth rate	4%	4%
Number of jobs	162,443	130,692
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 82%
Average age	47	44
Years of experience	4	-

What does an account executive, key accounts do?

Key Account Executives are responsible for generating sales revenue and maintaining relationships with key accounts of an organization. Their duties include setting sales targets, generating new leads, assiting in developing market strategies, designing and managing sales reporting tools, and working with the strategic communications team to ensure sponsor opportunities are relayed well. They are also involved in promotional content creation, implementing leads, and communicating product knowledge updates to the accounts and sales team.

What does a major account executive do?

A major account executive is responsible for handling client accounts and ensuring that their project requirements are met accordingly by following budget limitations and timetables. Major account executives determine strategic techniques to improve the client's brand image on the market and record progress based on the project's milestones. They also coordinate with the marketing and sales team to establish efficient campaigns and monitor sales performance. A major account executive conducts data and statistical analysis by evaluating the current market trends to identify opportunities that would generate more revenue resources and increase profitability.

Account executive, key accounts vs major account executive salary

Account executives, key accounts and major account executives have different pay scales, as shown below.

	Account Executive, Key Accounts	Major Account Executive
Average salary	$117,015	$79,860
Salary range	Between $75,000 And $181,000	Between $52,000 And $121,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	California
Best paying company	-	Riverbed Holdings, Inc.
Best paying industry	-	Utilities

Differences between account executive, key accounts and major account executive education

There are a few differences between an account executive, key accounts and a major account executive in terms of educational background:

	Account Executive, Key Accounts	Major Account Executive
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 82%
Most common major	Business	Business
Most common college	University of Pennsylvania	University of Pennsylvania

Account executive, key accounts vs major account executive demographics

Here are the differences between account executives, key accounts' and major account executives' demographics:

	Account Executive, Key Accounts	Major Account Executive
Average age	47	44
Gender ratio	Male, 61.4% Female, 38.6%	Male, 73.2% Female, 26.8%
Race ratio	Black or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.5% Asian, 5.2% White, 72.4% American Indian and Alaska Native, 0.2%	Black or African American, 6.7% Unknown, 4.0% Hispanic or Latino, 15.7% Asian, 5.6% White, 67.7% American Indian and Alaska Native, 0.4%
LGBT Percentage	6%	5%

Differences between account executive, key accounts and major account executive duties and responsibilities

Account executive, key accounts example responsibilities.

Manage day-to-day activity of client relate projects including IP voice, MPLS infrastructures and CPE implementations in a deadline-orient high-pressure environment.
Maximize the use of CRM, category management, and global account management tools to plan and execute on key initiatives.
Develop all operating plans and parking performas for RFP process.
Select based on previous expertise to deliver cloud software, mainframe solutions, and content management platforms.
Guide and motivate sales team through proper use of internal CRM, opportunity tracking, and risk approval internal processes.
Compose and deliver PowerPoint presentations to multiple buyers.

Major account executive example responsibilities.

Qualify new leads and request site surveys to determine serviceability of prospects, including submission of ROI analysis to sales management.
Assign to multiple teams to assess new prospecting tools, CRM's and order entry systems.
Utilize various CRM systems to effectively prospect for new business opportunities and track their progress through the sales pipeline.
Influence buying-decision by clearly demonstrating the value and strategic business fit of suggest SaaS solutions in impactful, roi-base presentations.
Charge with acquiring and maximizing revenue potential of client base applying ROI models and practical understanding of customers' corporate objectives.
Develop successful sales and marketing strategies for government, healthcare and education vertical markets.

Account executive, key accounts vs major account executive skills

Common account executive, key accounts skills

Healthcare, 18%
CRM, 8%
Account Management, 7%
Revenue Growth, 6%
Product Line, 6%
C-Suite, 4%

Common major account executive skills

Healthcare, 10%
Salesforce, 9%
Cloud, 8%
Sales Process, 8%
Account Management, 7%
Trade Shows, 5%

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Account Executive, Key Accounts
Account Executive, Key Accounts vs Major Account Executive

Updated January 8, 2025

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