Account executive, key accounts vs marketing account executive

The differences between account executives, key accounts and marketing account executives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become an account executive, key accounts, becoming a marketing account executive takes usually requires 8-10 years. Additionally, an account executive, key accounts has an average salary of $117,015, which is higher than the $52,986 average annual salary of a marketing account executive.

The top three skills for an account executive, key accounts include healthcare, CRM and account management. The most important skills for a marketing account executive are digital marketing, c-level, and CRM.

Account executive, key accounts vs marketing account executive overview

	Account Executive, Key Accounts	Marketing Account Executive
Yearly salary	$117,015	$52,986
Hourly rate	$56.26	$25.47
Growth rate	4%	10%
Number of jobs	162,443	188,195
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 80%
Average age	47	39
Years of experience	4	10

What does an account executive, key accounts do?

Key Account Executives are responsible for generating sales revenue and maintaining relationships with key accounts of an organization. Their duties include setting sales targets, generating new leads, assiting in developing market strategies, designing and managing sales reporting tools, and working with the strategic communications team to ensure sponsor opportunities are relayed well. They are also involved in promotional content creation, implementing leads, and communicating product knowledge updates to the accounts and sales team.

What does a marketing account executive do?

Marketing account executives manage and develop marketing campaigns in promoting services and products. They work with other employees in market research, distribution, sales, advertising, and sales. They connect the financial service company or advertising agency and the existing client. They have to handle the daily affairs of the organization. They see to it that customers are satisfied with the products or services they received. As a marketing account executive, you are expected to bring in more clients into the company to improve corporate revenue.

Account executive, key accounts vs marketing account executive salary

Account executives, key accounts and marketing account executives have different pay scales, as shown below.

	Account Executive, Key Accounts	Marketing Account Executive
Average salary	$117,015	$52,986
Salary range	Between $75,000 And $181,000	Between $36,000 And $75,000
Highest paying City	-	Reston, VA
Highest paying state	-	Virginia
Best paying company	-	Google
Best paying industry	-	Finance

Differences between account executive, key accounts and marketing account executive education

There are a few differences between an account executive, key accounts and a marketing account executive in terms of educational background:

	Account Executive, Key Accounts	Marketing Account Executive
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 80%
Most common major	Business	Business
Most common college	University of Pennsylvania	University of Georgia

Account executive, key accounts vs marketing account executive demographics

Here are the differences between account executives, key accounts' and marketing account executives' demographics:

	Account Executive, Key Accounts	Marketing Account Executive
Average age	47	39
Gender ratio	Male, 61.4% Female, 38.6%	Male, 45.1% Female, 54.9%
Race ratio	Black or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.5% Asian, 5.2% White, 72.4% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	6%	10%

Differences between account executive, key accounts and marketing account executive duties and responsibilities

Account executive, key accounts example responsibilities.

Manage day-to-day activity of client relate projects including IP voice, MPLS infrastructures and CPE implementations in a deadline-orient high-pressure environment.
Maximize the use of CRM, category management, and global account management tools to plan and execute on key initiatives.
Develop all operating plans and parking performas for RFP process.
Select based on previous expertise to deliver cloud software, mainframe solutions, and content management platforms.
Guide and motivate sales team through proper use of internal CRM, opportunity tracking, and risk approval internal processes.
Compose and deliver PowerPoint presentations to multiple buyers.

Marketing account executive example responsibilities.

Engage with the Facebook community and manage feedback and customer inquiries.
Create engaging content on Facebook and Instagram to inform potential leads about services, along with promoting clients businesses.
Set and achieve target sales goals by utilizing sales strategies and CRM tools such as cold calling and Pardot.
Create innovative marketing and business plans with SEO, SEM and social media strategies to define selling plan and campaign.
Create customized sales presentations including PowerPoint presentations, custom tailor brochures, and specialize demo presentations.
Recruit to develop and execute the CRM programs targeting consumers for Astra-Zeneca brands.

Account executive, key accounts vs marketing account executive skills

Common account executive, key accounts skills

Healthcare, 18%
CRM, 8%
Account Management, 7%
Revenue Growth, 6%
Product Line, 6%
C-Suite, 4%

Common marketing account executive skills

Digital Marketing, 35%
C-Level, 11%
CRM, 6%
Customer Satisfaction, 5%
Lead Generation, 4%
Brand Awareness, 4%

Account Executive, Key Accounts vs. similar jobs

Account Executive, Key Accounts related careers

Account Executive, Key Accounts related jobs

What similar roles do

Zippia Careers
Sales Industry
Account Executive, Key Accounts
Account Executive, Key Accounts vs Marketing Account Executive

Updated January 8, 2025

Browse sales jobs