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Account strategist vs account director

The differences between account strategists and account directors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an account strategist, becoming an account director takes usually requires 6-8 years. Additionally, an account director has an average salary of $114,728, which is higher than the $95,655 average annual salary of an account strategist.

The top three skills for an account strategist include digital marketing, client facing and account management. The most important skills for an account director are account management, project management, and work ethic.

Account strategist vs account director overview

Account StrategistAccount Director
Yearly salary$95,655$114,728
Hourly rate$45.99$55.16
Growth rate19%5%
Number of jobs69,217132,260
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 80%
Average age3746
Years of experience68

What does an account strategist do?

An account strategist helps client accounts achieve their short and long-term goals by establishing business strategies and guidelines. They typically gather and analyze data, review feedback from clients, conduct risk assessments, perform research and analysis to identify the weaknesses and strengths of existing procedures, develop reports and presentations, and implement solutions against problem areas while working together with account managers and analysts. Moreover, an account strategist may also help address client concerns, resolving them promptly and efficiently to ensure client satisfaction.

What does an account director do?

An account director is responsible for managing client accounts, monitoring budgets, and sales forecasting. Their goal is to maintain stable account management strategies, meet clients' demands, develop healthy professional partnerships that would generate revenues, increase profitability, and achieve the organization's long-term goals objectives. Account directors supervise the account management staff, ensuring the project's successful completion with the highest efficiency and accuracy. An account director also plans training programs to maximize their performance and productivity, especially when dealing with deadlines and clients' requests.

Account strategist vs account director salary

Account strategists and account directors have different pay scales, as shown below.

Account StrategistAccount Director
Average salary$95,655$114,728
Salary rangeBetween $66,000 And $137,000Between $82,000 And $158,000
Highest paying CitySeattle, WASan Francisco, CA
Highest paying stateWashingtonNew Jersey
Best paying companyGoogleBuzzFeed
Best paying industryTechnologyProfessional

Differences between account strategist and account director education

There are a few differences between an account strategist and an account director in terms of educational background:

Account StrategistAccount Director
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 80%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Southern California

Account strategist vs account director demographics

Here are the differences between account strategists' and account directors' demographics:

Account StrategistAccount Director
Average age3746
Gender ratioMale, 39.9% Female, 60.1%Male, 50.9% Female, 49.1%
Race ratioBlack or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.1% Asian, 12.1% White, 65.6% American Indian and Alaska Native, 0.1%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage10%7%

Differences between account strategist and account director duties and responsibilities

Account strategist example responsibilities.

  • Manage PMD and other strategic relationships for company resulting in direct/strategic partnerships with external networks including Facebook.
  • Supervise insurance billing maintenance and review all manage care contractual adjustments to ensure patients are billed correctly prior to self-pay transfer.
  • Optimize campaigns towards client KPIs, including traffic acquisition, site engagement, and e-commerce purchases.
  • Analyze campaign performance, industry data, and market trends to drive revenue growth and higher ROI for clients.
  • Speak with advertisers' SEM to get the best ROI for the business; increasing traffic and targeting specific markets.
  • Develop analytical and graphical visuals that identify trends on several KPI s and business functions that aid senior executive decisions.
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Account director example responsibilities.

  • Manage coordination with HCP agencies for launch.
  • Manage the development and creation of print and broadcast advertising and in-store merchandising.
  • Manage relationships with all GPO pharmacy, medical device, and physician preference teams.
  • Manage client accounts as well as introducing cross selling into other verticals to increase the portfolio.
  • Manage RFP / RFI process and drive all opportunities that provide a consultative, long-term solution and support.
  • Increase clients SEO rankings and achieve first page placement both locally and nationally for highly search phrases for a client.
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Account strategist vs account director skills

Common account strategist skills
  • Digital Marketing, 23%
  • Client Facing, 8%
  • Account Management, 8%
  • Google Analytics, 5%
  • ROI, 5%
  • Business Growth, 4%
Common account director skills
  • Account Management, 9%
  • Project Management, 7%
  • Work Ethic, 7%
  • Healthcare, 7%
  • Digital Marketing, 5%
  • Email Marketing, 4%

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