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Account strategist vs account executive

The differences between account strategists and account executives can be seen in a few details. Each job has different responsibilities and duties. Additionally, an account strategist has an average salary of $95,655, which is higher than the $69,618 average annual salary of an account executive.

The top three skills for an account strategist include digital marketing, client facing and account management. The most important skills for an account executive are customer service, CRM, and healthcare.

Account strategist vs account executive overview

Account StrategistAccount Executive
Yearly salary$95,655$69,618
Hourly rate$45.99$33.47
Growth rate19%5%
Number of jobs69,217205,561
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 78%
Average age3744
Years of experience6-

What does an account strategist do?

An account strategist helps client accounts achieve their short and long-term goals by establishing business strategies and guidelines. They typically gather and analyze data, review feedback from clients, conduct risk assessments, perform research and analysis to identify the weaknesses and strengths of existing procedures, develop reports and presentations, and implement solutions against problem areas while working together with account managers and analysts. Moreover, an account strategist may also help address client concerns, resolving them promptly and efficiently to ensure client satisfaction.

What does an account executive do?

An account executive is responsible for supporting existing clients, closing client deals, and developing sales strategies to increase the company's sales and satisfaction. An account executive must be competitive enough to keep up with the constant changes in the sales industry, including the high demands of digital marketing, a different approach to product advertising, effective negotiation, and presentation skills. An account executive also requires excellent communication skills for the successful acquisition of client accounts and immediately resolve possible complaints as they arise.

Account strategist vs account executive salary

Account strategists and account executives have different pay scales, as shown below.

Account StrategistAccount Executive
Average salary$95,655$69,618
Salary rangeBetween $66,000 And $137,000Between $44,000 And $109,000
Highest paying CitySeattle, WAPortland, OR
Highest paying stateWashingtonOregon
Best paying companyGoogleHitachi Vantara
Best paying industryTechnologyFinance

Differences between account strategist and account executive education

There are a few differences between an account strategist and an account executive in terms of educational background:

Account StrategistAccount Executive
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Pennsylvania

Account strategist vs account executive demographics

Here are the differences between account strategists' and account executives' demographics:

Account StrategistAccount Executive
Average age3744
Gender ratioMale, 39.9% Female, 60.1%Male, 57.2% Female, 42.8%
Race ratioBlack or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.1% Asian, 12.1% White, 65.6% American Indian and Alaska Native, 0.1%Black or African American, 6.7% Unknown, 4.0% Hispanic or Latino, 16.3% Asian, 5.6% White, 66.9% American Indian and Alaska Native, 0.4%
LGBT Percentage10%5%

Differences between account strategist and account executive duties and responsibilities

Account strategist example responsibilities.

  • Manage PMD and other strategic relationships for company resulting in direct/strategic partnerships with external networks including Facebook.
  • Supervise insurance billing maintenance and review all manage care contractual adjustments to ensure patients are billed correctly prior to self-pay transfer.
  • Optimize campaigns towards client KPIs, including traffic acquisition, site engagement, and e-commerce purchases.
  • Analyze campaign performance, industry data, and market trends to drive revenue growth and higher ROI for clients.
  • Speak with advertisers' SEM to get the best ROI for the business; increasing traffic and targeting specific markets.
  • Develop analytical and graphical visuals that identify trends on several KPI s and business functions that aid senior executive decisions.
  • Show more

Account executive example responsibilities.

  • Create and manage Facebook and twitter accounts.
  • Have achieve Google certification for both SEM and SEO sales.
  • Lead proposal team in winning a $1MM RFP, turning around a key account relationship.
  • Manage all aspects of new FedEx implementations (automation set-up, operational support and training of customers).
  • Develop and manage networking, VoIP, IP/TV, video, cloud, wireless, and security/disaster recovery projects.
  • Source all leads by means of cold calling, leveraging linkedin, referrals, and upselling to existing customers.
  • Show more

Account strategist vs account executive skills

Common account strategist skills
  • Digital Marketing, 23%
  • Client Facing, 8%
  • Account Management, 8%
  • Google Analytics, 5%
  • ROI, 5%
  • Business Growth, 4%
Common account executive skills
  • Customer Service, 9%
  • CRM, 6%
  • Healthcare, 5%
  • Sales Process, 5%
  • Salesforce, 4%
  • Work Ethic, 4%

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