Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between account strategists and marketing strategists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an account strategist, becoming a marketing strategist takes usually requires 8-10 years. Additionally, an account strategist has an average salary of $95,655, which is higher than the $80,033 average annual salary of a marketing strategist.
The top three skills for an account strategist include digital marketing, client facing and account management. The most important skills for a marketing strategist are digital marketing, email marketing, and channel marketing.
| Account Strategist | Marketing Strategist | |
| Yearly salary | $95,655 | $80,033 |
| Hourly rate | $45.99 | $38.48 |
| Growth rate | 19% | 10% |
| Number of jobs | 69,217 | 89,543 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 79% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
An account strategist helps client accounts achieve their short and long-term goals by establishing business strategies and guidelines. They typically gather and analyze data, review feedback from clients, conduct risk assessments, perform research and analysis to identify the weaknesses and strengths of existing procedures, develop reports and presentations, and implement solutions against problem areas while working together with account managers and analysts. Moreover, an account strategist may also help address client concerns, resolving them promptly and efficiently to ensure client satisfaction.
The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.
Account strategists and marketing strategists have different pay scales, as shown below.
| Account Strategist | Marketing Strategist | |
| Average salary | $95,655 | $80,033 |
| Salary range | Between $66,000 And $137,000 | Between $53,000 And $119,000 |
| Highest paying City | Seattle, WA | Harrisburg, PA |
| Highest paying state | Washington | Pennsylvania |
| Best paying company | McKinsey & Company Inc | |
| Best paying industry | Technology | Technology |
There are a few differences between an account strategist and a marketing strategist in terms of educational background:
| Account Strategist | Marketing Strategist | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 79% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between account strategists' and marketing strategists' demographics:
| Account Strategist | Marketing Strategist | |
| Average age | 37 | 39 |
| Gender ratio | Male, 39.9% Female, 60.1% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.1% Asian, 12.1% White, 65.6% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |