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Account strategist vs research analyst

The differences between account strategists and research analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an account strategist and a research analyst. Additionally, an account strategist has an average salary of $95,655, which is higher than the $70,232 average annual salary of a research analyst.

The top three skills for an account strategist include digital marketing, client facing and account management. The most important skills for a research analyst are data analysis, data collection, and research projects.

Account strategist vs research analyst overview

Account StrategistResearch Analyst
Yearly salary$95,655$70,232
Hourly rate$45.99$33.77
Growth rate19%19%
Number of jobs69,21781,374
Job satisfaction-4.5
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 70%
Average age3737
Years of experience66

What does an account strategist do?

An account strategist helps client accounts achieve their short and long-term goals by establishing business strategies and guidelines. They typically gather and analyze data, review feedback from clients, conduct risk assessments, perform research and analysis to identify the weaknesses and strengths of existing procedures, develop reports and presentations, and implement solutions against problem areas while working together with account managers and analysts. Moreover, an account strategist may also help address client concerns, resolving them promptly and efficiently to ensure client satisfaction.

What does a research analyst do?

A research analyst is responsible for providing a company with insights and advice concerning finance, investments, and expenditures. Utilizing their analytical skills and extensive expertise in marketing, they analyze the trends and significant factors to conclude which decision should be the best to make. They can also take part in conducting an in-depth analysis of a business and examine which areas require improvement or has potential. Furthermore, they may work with a company or independently as a freelance analyst.

Account strategist vs research analyst salary

Account strategists and research analysts have different pay scales, as shown below.

Account StrategistResearch Analyst
Average salary$95,655$70,232
Salary rangeBetween $66,000 And $137,000Between $45,000 And $107,000
Highest paying CitySeattle, WASeattle, WA
Highest paying stateWashingtonWashington
Best paying companyGoogleThe Citadel
Best paying industryTechnologyFinance

Differences between account strategist and research analyst education

There are a few differences between an account strategist and a research analyst in terms of educational background:

Account StrategistResearch Analyst
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 70%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Account strategist vs research analyst demographics

Here are the differences between account strategists' and research analysts' demographics:

Account StrategistResearch Analyst
Average age3737
Gender ratioMale, 39.9% Female, 60.1%Male, 50.8% Female, 49.2%
Race ratioBlack or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.1% Asian, 12.1% White, 65.6% American Indian and Alaska Native, 0.1%Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.3% White, 64.7% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between account strategist and research analyst duties and responsibilities

Account strategist example responsibilities.

  • Manage PMD and other strategic relationships for company resulting in direct/strategic partnerships with external networks including Facebook.
  • Supervise insurance billing maintenance and review all manage care contractual adjustments to ensure patients are billed correctly prior to self-pay transfer.
  • Optimize campaigns towards client KPIs, including traffic acquisition, site engagement, and e-commerce purchases.
  • Analyze campaign performance, industry data, and market trends to drive revenue growth and higher ROI for clients.
  • Speak with advertisers' SEM to get the best ROI for the business; increasing traffic and targeting specific markets.
  • Develop analytical and graphical visuals that identify trends on several KPI s and business functions that aid senior executive decisions.
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Research analyst example responsibilities.

  • Develop VBA to automate the analysis of website data, which save staff labor time.
  • Manage medication studies, and ensury clinical trial centers conduct studies in accordance with GCP standards.
  • Manage project team meetings using SharePoint calendars.
  • Work with engineering teams to troubleshoot issues.
  • Design and code windows in PowerBuilder for EMPRV application.
  • Assist with ongoing implementation of POS and PC systems for upgrades and new locations.
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Account strategist vs research analyst skills

Common account strategist skills
  • Digital Marketing, 23%
  • Client Facing, 8%
  • Account Management, 8%
  • Google Analytics, 5%
  • ROI, 5%
  • Business Growth, 4%
Common research analyst skills
  • Data Analysis, 6%
  • Data Collection, 6%
  • Research Projects, 5%
  • PowerPoint, 5%
  • Market Research, 4%
  • Python, 4%

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