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Account strategist vs strategic accounts manager

The differences between account strategists and strategic accounts managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an account strategist, becoming a strategic accounts manager takes usually requires 6-8 years. Additionally, an account strategist has an average salary of $95,655, which is higher than the $83,574 average annual salary of a strategic accounts manager.

The top three skills for an account strategist include digital marketing, client facing and account management. The most important skills for a strategic accounts manager are account management, healthcare, and customer service.

Account strategist vs strategic accounts manager overview

Account StrategistStrategic Accounts Manager
Yearly salary$95,655$83,574
Hourly rate$45.99$40.18
Growth rate19%5%
Number of jobs69,217141,224
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 79%
Average age3746
Years of experience68

What does an account strategist do?

An account strategist helps client accounts achieve their short and long-term goals by establishing business strategies and guidelines. They typically gather and analyze data, review feedback from clients, conduct risk assessments, perform research and analysis to identify the weaknesses and strengths of existing procedures, develop reports and presentations, and implement solutions against problem areas while working together with account managers and analysts. Moreover, an account strategist may also help address client concerns, resolving them promptly and efficiently to ensure client satisfaction.

What does a strategic accounts manager do?

A strategic accounts manager is an individual who is responsible for establishing and maintaining productive relationships with new and existing large clients. Strategic accounts managers assign staff members to provide help and support with client accounts and how they can be of service to the clients. They are required to create an appropriate sales strategy for each of their clients and identify needs. Strategic accounts manager must also create comprehensive reports on client sales and strategy to their upper management.

Account strategist vs strategic accounts manager salary

Account strategists and strategic accounts managers have different pay scales, as shown below.

Account StrategistStrategic Accounts Manager
Average salary$95,655$83,574
Salary rangeBetween $66,000 And $137,000Between $51,000 And $135,000
Highest paying CitySeattle, WASan Francisco, CA
Highest paying stateWashingtonNew Jersey
Best paying companyGoogleVMware
Best paying industryTechnologyTechnology

Differences between account strategist and strategic accounts manager education

There are a few differences between an account strategist and a strategic accounts manager in terms of educational background:

Account StrategistStrategic Accounts Manager
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 79%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Southern California

Account strategist vs strategic accounts manager demographics

Here are the differences between account strategists' and strategic accounts managers' demographics:

Account StrategistStrategic Accounts Manager
Average age3746
Gender ratioMale, 39.9% Female, 60.1%Male, 68.2% Female, 31.8%
Race ratioBlack or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.1% Asian, 12.1% White, 65.6% American Indian and Alaska Native, 0.1%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage10%7%

Differences between account strategist and strategic accounts manager duties and responsibilities

Account strategist example responsibilities.

  • Manage PMD and other strategic relationships for company resulting in direct/strategic partnerships with external networks including Facebook.
  • Supervise insurance billing maintenance and review all manage care contractual adjustments to ensure patients are billed correctly prior to self-pay transfer.
  • Optimize campaigns towards client KPIs, including traffic acquisition, site engagement, and e-commerce purchases.
  • Analyze campaign performance, industry data, and market trends to drive revenue growth and higher ROI for clients.
  • Speak with advertisers' SEM to get the best ROI for the business; increasing traffic and targeting specific markets.
  • Develop analytical and graphical visuals that identify trends on several KPI s and business functions that aid senior executive decisions.
  • Show more

Strategic accounts manager example responsibilities.

  • Manage a daily, weekly, and monthly sales funnels and pipelines to track accounts from initial call to close.
  • Employ sales processes using SalesForce CRM tool.
  • Maintain client schedules and records within SalesForce to keep campaigns on track.
  • Increase ACR revenues by cross-selling products and services and ensuring client retention.
  • Provide web demonstrations (GoToMeeting, WebEx) of on demand SaaS printing-marketplace solution.
  • Support infrastructure and sales teams to meet technical, administration, and special support requirements.
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Account strategist vs strategic accounts manager skills

Common account strategist skills
  • Digital Marketing, 23%
  • Client Facing, 8%
  • Account Management, 8%
  • Google Analytics, 5%
  • ROI, 5%
  • Business Growth, 4%
Common strategic accounts manager skills
  • Account Management, 9%
  • Healthcare, 7%
  • Customer Service, 6%
  • Salesforce, 5%
  • CRM, 5%
  • Digital Marketing, 5%

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