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The differences between advertising account managers and national account managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an advertising account manager, becoming a national account manager takes usually requires 6-8 years. Additionally, a national account manager has an average salary of $96,948, which is higher than the $75,431 average annual salary of an advertising account manager.
The top three skills for an advertising account manager include lead generation, sales presentations and account management. The most important skills for a national account manager are account management, customer service, and national accounts.
| Advertising Account Manager | National Account Manager | |
| Yearly salary | $75,431 | $96,948 |
| Hourly rate | $36.26 | $46.61 |
| Growth rate | 10% | 5% |
| Number of jobs | 105,277 | 152,555 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 81% |
| Average age | 39 | 46 |
| Years of experience | 6 | 8 |
An advertising account manager works at advertising agencies where they are in charge of communicating with clients and managing accounts, building positive client relationships in the process. They coordinate directly with creative teams, ensuring that operations adhere to the clients' budgets, preferences, guidelines, and project requirements. There are also instances when they must secure the clients' advertising needs by liaising with external parties, purchasing advertising spaces, and researching new advertising opportunities. Moreover, an advertising account manager answers inquiries and updates the clients regularly.
A national account manager is an individual who is responsible for maintaining strong relationships with key accounts from a particular region. To ensure long-term success, federal account managers must act as a liaison between customers and the internal team by achieving the customers' needs and requirements. They must identify and create attractive strategies to bring new customers and gain revenues. Also, candidates for national account managers must possess excellent interpersonal skills and experience managing national accounts.
Advertising account managers and national account managers have different pay scales, as shown below.
| Advertising Account Manager | National Account Manager | |
| Average salary | $75,431 | $96,948 |
| Salary range | Between $50,000 And $112,000 | Between $73,000 And $127,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Nevada | California |
| Best paying company | Microsoft | Amazon |
| Best paying industry | Internet | Technology |
There are a few differences between an advertising account manager and a national account manager in terms of educational background:
| Advertising Account Manager | National Account Manager | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 81% |
| Most common major | Business | Business |
| Most common college | Northwestern University | University of Southern California |
Here are the differences between advertising account managers' and national account managers' demographics:
| Advertising Account Manager | National Account Manager | |
| Average age | 39 | 46 |
| Gender ratio | Male, 42.5% Female, 57.5% | Male, 70.7% Female, 29.3% |
| Race ratio | Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 12.0% Asian, 7.6% White, 71.9% American Indian and Alaska Native, 0.4% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 7% |