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The differences between advertising account managers and sales account managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an advertising account manager, becoming a sales account manager takes usually requires 6-8 years. Additionally, an advertising account manager has an average salary of $75,431, which is higher than the $58,630 average annual salary of a sales account manager.
The top three skills for an advertising account manager include lead generation, sales presentations and account management. The most important skills for a sales account manager are customer service, CRM, and customer satisfaction.
| Advertising Account Manager | Sales Account Manager | |
| Yearly salary | $75,431 | $58,630 |
| Hourly rate | $36.26 | $28.19 |
| Growth rate | 10% | 5% |
| Number of jobs | 105,277 | 163,697 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 70% |
| Average age | 39 | 46 |
| Years of experience | 6 | 8 |
An advertising account manager works at advertising agencies where they are in charge of communicating with clients and managing accounts, building positive client relationships in the process. They coordinate directly with creative teams, ensuring that operations adhere to the clients' budgets, preferences, guidelines, and project requirements. There are also instances when they must secure the clients' advertising needs by liaising with external parties, purchasing advertising spaces, and researching new advertising opportunities. Moreover, an advertising account manager answers inquiries and updates the clients regularly.
The account sales manager is in charge of the retention of their customer relationship. They have to supervise the portfolio of existing clients, develop new business with them, and seek new sales opportunities. Account sales managers act as liaisons between the company and customer as well as build strong, long-lasting relationships by providing an improved customer experience. It is their responsibility to negotiate contracts and close deals to maximize sales profits. Also, they forecast track sales results and prepare reports on account status.
Advertising account managers and sales account managers have different pay scales, as shown below.
| Advertising Account Manager | Sales Account Manager | |
| Average salary | $75,431 | $58,630 |
| Salary range | Between $50,000 And $112,000 | Between $33,000 And $101,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Nevada | Hawaii |
| Best paying company | Microsoft | |
| Best paying industry | Internet | Technology |
There are a few differences between an advertising account manager and a sales account manager in terms of educational background:
| Advertising Account Manager | Sales Account Manager | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 70% |
| Most common major | Business | Business |
| Most common college | Northwestern University | University of Southern California |
Here are the differences between advertising account managers' and sales account managers' demographics:
| Advertising Account Manager | Sales Account Manager | |
| Average age | 39 | 46 |
| Gender ratio | Male, 42.5% Female, 57.5% | Male, 63.4% Female, 36.6% |
| Race ratio | Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 12.0% Asian, 7.6% White, 71.9% American Indian and Alaska Native, 0.4% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 7% |