Advertising consultant vs advertising account executive

The differences between advertising consultants and advertising account executives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an advertising consultant and an advertising account executive. Additionally, an advertising account executive has an average salary of $62,123, which is higher than the $43,405 average annual salary of an advertising consultant.

The top three skills for an advertising consultant include sales territory, SEO and cold calls. The most important skills for an advertising account executive are media sales, CRM, and client relationships.

Advertising consultant vs advertising account executive overview

	Advertising Consultant	Advertising Account Executive
Yearly salary	$43,405	$62,123
Hourly rate	$20.87	$29.87
Growth rate	-8%	-8%
Number of jobs	62,538	117,707
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 78%
Average age	44	44
Years of experience	4	4

Advertising consultant vs advertising account executive salary

Advertising consultants and advertising account executives have different pay scales, as shown below.

	Advertising Consultant	Advertising Account Executive
Average salary	$43,405	$62,123
Salary range	Between $21,000 And $87,000	Between $44,000 And $87,000
Highest paying City	-	Redding, CA
Highest paying state	-	California
Best paying company	-	Microsoft
Best paying industry	-	Telecommunication

Differences between advertising consultant and advertising account executive education

There are a few differences between an advertising consultant and an advertising account executive in terms of educational background:

	Advertising Consultant	Advertising Account Executive
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 78%
Most common major	Business	Business
Most common college	University of Pennsylvania	University of Pennsylvania

Advertising consultant vs advertising account executive demographics

Here are the differences between advertising consultants' and advertising account executives' demographics:

	Advertising Consultant	Advertising Account Executive
Average age	44	44
Gender ratio	Male, 51.9% Female, 48.1%	Male, 41.4% Female, 58.6%
Race ratio	Black or African American, 6.1% Unknown, 4.1% Hispanic or Latino, 13.5% Asian, 4.6% White, 71.3% American Indian and Alaska Native, 0.4%	Black or African American, 6.0% Unknown, 4.1% Hispanic or Latino, 13.3% Asian, 4.6% White, 71.6% American Indian and Alaska Native, 0.4%
LGBT Percentage	10%	10%

Differences between advertising consultant and advertising account executive duties and responsibilities

Advertising consultant example responsibilities.

Manage and creaat multiple PPC advertising campaigns, generating conversions for companies selling everything from gumballs, cleaning services to motorhomes.
Analyze account performance and trends to determine adjustments to the account and find ways to help the dealer maximize their ROI.
Provide cogent analysis of effectiveness and ROI of marketing solutions.
Educate clients on multi-media opportunities including the transition of traditional media to digital formats.
Perform copywriting, media buying, ad placement, and crew hiring tasks.
Work include creative marketing, long term strategizing for national and international clients, and copywriting.

Advertising account executive example responsibilities.

Manage RFP responses for CPG and healthcare campaigns across various publishers (i.e.
Manage the everyday activities of a team of 20- 30 account managers, paid search strategist and SEO specialists.
Generate leads using a variety of sources, including the Internet, corporate CRM, industry publications and company publication library.
Manage copywriting and spot production scheduling
Manage and grow existing account list through maintaining agency relationships, increase ROI, and campaign optimization recommendations.
Manage day-to-day activity of client relate projects including IP voice, MPLS infrastructures and CPE implementations in a deadline-orient high-pressure environment.

Advertising consultant vs advertising account executive skills

Common advertising consultant skills

Sales Territory, 13%
SEO, 8%
Cold Calls, 6%
SEM, 5%
Search Engine, 4%
Market Research, 4%

Common advertising account executive skills

Media Sales, 16%
CRM, 11%
Client Relationships, 8%
Cold Calls, 7%
PowerPoint, 7%
Mobile Marketing, 7%

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Advertising Consultant
Advertising Consultant vs Advertising Account Executive

Updated January 8, 2025

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