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Advertising consultant vs marketing/sales representative

The differences between advertising consultants and marketing/sales representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an advertising consultant and a marketing/sales representative. Additionally, a marketing/sales representative has an average salary of $62,917, which is higher than the $43,405 average annual salary of an advertising consultant.

The top three skills for an advertising consultant include sales territory, SEO and cold calls. The most important skills for a marketing/sales representative are customer relations, business relationships, and sales rep.

Advertising consultant vs marketing/sales representative overview

Advertising ConsultantMarketing/Sales Representative
Yearly salary$43,405$62,917
Hourly rate$20.87$30.25
Growth rate-8%4%
Number of jobs62,538274,768
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 66%
Average age4447
Years of experience44

Advertising consultant vs marketing/sales representative salary

Advertising consultants and marketing/sales representatives have different pay scales, as shown below.

Advertising ConsultantMarketing/Sales Representative
Average salary$43,405$62,917
Salary rangeBetween $21,000 And $87,000Between $42,000 And $92,000
Highest paying City-Seattle, WA
Highest paying state-New Hampshire
Best paying company-Bosch USA
Best paying industry-Finance

Differences between advertising consultant and marketing/sales representative education

There are a few differences between an advertising consultant and a marketing/sales representative in terms of educational background:

Advertising ConsultantMarketing/Sales Representative
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 66%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

Advertising consultant vs marketing/sales representative demographics

Here are the differences between advertising consultants' and marketing/sales representatives' demographics:

Advertising ConsultantMarketing/Sales Representative
Average age4447
Gender ratioMale, 51.9% Female, 48.1%Male, 53.1% Female, 46.9%
Race ratioBlack or African American, 6.1% Unknown, 4.1% Hispanic or Latino, 13.5% Asian, 4.6% White, 71.3% American Indian and Alaska Native, 0.4%Black or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.6% Asian, 5.2% White, 72.3% American Indian and Alaska Native, 0.2%
LGBT Percentage10%6%

Differences between advertising consultant and marketing/sales representative duties and responsibilities

Advertising consultant example responsibilities.

  • Manage and creaat multiple PPC advertising campaigns, generating conversions for companies selling everything from gumballs, cleaning services to motorhomes.
  • Analyze account performance and trends to determine adjustments to the account and find ways to help the dealer maximize their ROI.
  • Provide cogent analysis of effectiveness and ROI of marketing solutions.
  • Educate clients on multi-media opportunities including the transition of traditional media to digital formats.
  • Perform copywriting, media buying, ad placement, and crew hiring tasks.
  • Work include creative marketing, long term strategizing for national and international clients, and copywriting.
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Marketing/sales representative example responsibilities.

  • Track all leads activity, leads/opportunities and manage reports using Salesforce.com.
  • Utilize CRM database to manage and track prospect interaction to ensure accurate documentation of window requirements and ongoing communication.
  • Serve as a product specialist to sales team for web design, paid search, SEO and social media services.
  • Develop working knowledge of Salesforce, customer relationship management software.
  • Incorporate videos, PowerPoint presentations and interactive tools in both comprehensive courses.
  • Plan, organize and execute informational seminars and luncheons incorporating PowerPoint presentations.
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Advertising consultant vs marketing/sales representative skills

Common advertising consultant skills
  • Sales Territory, 13%
  • SEO, 8%
  • Cold Calls, 6%
  • SEM, 5%
  • Search Engine, 4%
  • Market Research, 4%
Common marketing/sales representative skills
  • Customer Relations, 16%
  • Business Relationships, 15%
  • Sales REP, 11%
  • Product Knowledge, 11%
  • Customer Service, 8%
  • Sales Territory, 3%