Advertising consultant vs media buyer

Differences between advertising consultant and media buyer duties and responsibilities

Advertising consultant example responsibilities.

• Manage and creaat multiple PPC advertising campaigns, generating conversions for companies selling everything from gumballs, cleaning services to motorhomes.
• Analyze account performance and trends to determine adjustments to the account and find ways to help the dealer maximize their ROI.
• Provide cogent analysis of effectiveness and ROI of marketing solutions.
• Educate clients on multi-media opportunities including the transition of traditional media to digital formats.
• Perform copywriting, media buying, ad placement, and crew hiring tasks.
• Work include creative marketing, long term strategizing for national and international clients, and copywriting.
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Media buyer example responsibilities.

• Manage both PPC and display buys across a network of clients.
• Manage day to day performance expectation of SEO, SEM, and outside vendors.
• Manage the client's Youtube page and report monthly on all social media platforms.
• Manage the @ RCIHelp twitter account and provide RCI consumers with direct responses and posts.
• Implement, alter and write algorithms using SQL in order to increase efficiency within the portfolios manage.
• Negotiate, develop, monitor and manage delivery of book campaigns on CPA, CPC and CPM models.
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