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Advertising consultant vs media consultant

The differences between advertising consultants and media consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an advertising consultant and a media consultant. Additionally, a media consultant has an average salary of $53,443, which is higher than the $43,405 average annual salary of an advertising consultant.

The top three skills for an advertising consultant include sales territory, SEO and cold calls. The most important skills for a media consultant are website development, facebook, and twitter.

Advertising consultant vs media consultant overview

Advertising ConsultantMedia Consultant
Yearly salary$43,405$53,443
Hourly rate$20.87$25.69
Growth rate-8%8%
Number of jobs62,53828,768
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 77%
Average age4442
Years of experience44

Advertising consultant vs media consultant salary

Advertising consultants and media consultants have different pay scales, as shown below.

Advertising ConsultantMedia Consultant
Average salary$43,405$53,443
Salary rangeBetween $21,000 And $87,000Between $32,000 And $89,000
Highest paying City-Washington, DC
Highest paying state-Washington
Best paying company-iHeartMedia
Best paying industry--

Differences between advertising consultant and media consultant education

There are a few differences between an advertising consultant and a media consultant in terms of educational background:

Advertising ConsultantMedia Consultant
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 77%
Most common majorBusinessCommunication
Most common collegeUniversity of PennsylvaniaNorthwestern University

Advertising consultant vs media consultant demographics

Here are the differences between advertising consultants' and media consultants' demographics:

Advertising ConsultantMedia Consultant
Average age4442
Gender ratioMale, 51.9% Female, 48.1%Male, 50.3% Female, 49.7%
Race ratioBlack or African American, 6.1% Unknown, 4.1% Hispanic or Latino, 13.5% Asian, 4.6% White, 71.3% American Indian and Alaska Native, 0.4%Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.2% American Indian and Alaska Native, 0.6%
LGBT Percentage10%12%

Differences between advertising consultant and media consultant duties and responsibilities

Advertising consultant example responsibilities.

  • Manage and creaat multiple PPC advertising campaigns, generating conversions for companies selling everything from gumballs, cleaning services to motorhomes.
  • Analyze account performance and trends to determine adjustments to the account and find ways to help the dealer maximize their ROI.
  • Provide cogent analysis of effectiveness and ROI of marketing solutions.
  • Educate clients on multi-media opportunities including the transition of traditional media to digital formats.
  • Perform copywriting, media buying, ad placement, and crew hiring tasks.
  • Work include creative marketing, long term strategizing for national and international clients, and copywriting.
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Media consultant example responsibilities.

  • Manage accounts by proactive CRM to ensure performance of marketing plans, and annual account renewals.
  • Manage accurate sales forecasting utilizing SalesForce./CRM.
  • Design and manage clients' business Facebook page, develop online advertisement campaigns and execute direct mail campaigns.
  • Used SEO tactics to produce content that rank high in search engine results, growing traffic to clients' websites.
  • Create landing pages for PPC campaigns performance.
  • Improve SEO for hundreds of websites by double, triple and quadruple percentage points.
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Advertising consultant vs media consultant skills

Common advertising consultant skills
  • Sales Territory, 13%
  • SEO, 8%
  • Cold Calls, 6%
  • SEM, 5%
  • Search Engine, 4%
  • Market Research, 4%
Common media consultant skills
  • Website Development, 16%
  • Facebook, 10%
  • Twitter, 8%
  • Digital Products, 7%
  • Search Engine Optimization, 5%
  • Instagram, 5%