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Advertising consultant vs small business consultant

The differences between advertising consultants and small business consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an advertising consultant and a small business consultant. Additionally, a small business consultant has an average salary of $47,982, which is higher than the $43,405 average annual salary of an advertising consultant.

The top three skills for an advertising consultant include sales territory, SEO and cold calls. The most important skills for a small business consultant are customer service, business clients, and outbound calls.

Advertising consultant vs small business consultant overview

Advertising ConsultantSmall Business Consultant
Yearly salary$43,405$47,982
Hourly rate$20.87$23.07
Growth rate-8%11%
Number of jobs62,538116,476
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 67%
Average age4444
Years of experience44

Advertising consultant vs small business consultant salary

Advertising consultants and small business consultants have different pay scales, as shown below.

Advertising ConsultantSmall Business Consultant
Average salary$43,405$47,982
Salary rangeBetween $21,000 And $87,000Between $34,000 And $66,000
Highest paying City--
Highest paying state--
Best paying company--
Best paying industry--

Differences between advertising consultant and small business consultant education

There are a few differences between an advertising consultant and a small business consultant in terms of educational background:

Advertising ConsultantSmall Business Consultant
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 67%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaNorthwestern University

Advertising consultant vs small business consultant demographics

Here are the differences between advertising consultants' and small business consultants' demographics:

Advertising ConsultantSmall Business Consultant
Average age4444
Gender ratioMale, 51.9% Female, 48.1%Male, 59.0% Female, 41.0%
Race ratioBlack or African American, 6.1% Unknown, 4.1% Hispanic or Latino, 13.5% Asian, 4.6% White, 71.3% American Indian and Alaska Native, 0.4%Black or African American, 8.8% Unknown, 4.6% Hispanic or Latino, 9.4% Asian, 9.7% White, 67.4% American Indian and Alaska Native, 0.2%
LGBT Percentage10%12%

Differences between advertising consultant and small business consultant duties and responsibilities

Advertising consultant example responsibilities.

  • Manage and creaat multiple PPC advertising campaigns, generating conversions for companies selling everything from gumballs, cleaning services to motorhomes.
  • Analyze account performance and trends to determine adjustments to the account and find ways to help the dealer maximize their ROI.
  • Provide cogent analysis of effectiveness and ROI of marketing solutions.
  • Educate clients on multi-media opportunities including the transition of traditional media to digital formats.
  • Perform copywriting, media buying, ad placement, and crew hiring tasks.
  • Work include creative marketing, long term strategizing for national and international clients, and copywriting.
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Small business consultant example responsibilities.

  • Manage client information using SalesForce CRM software.
  • Construct and manage business Facebook page and keep current with appealing promotions and coupons.
  • Manage training and presentation collateral on SharePoint system, resulting in recycling of documentation for consistent messaging across enterprise.
  • Update and maintain various SalesForce and SharePoint accounts for clients.
  • Display clothing and merchandise in windows, advertisements, and/or fashion shows.
  • Decrease sales data - CRM integration/updating from hours to minutes for Siemens AG.
  • Show more

Advertising consultant vs small business consultant skills

Common advertising consultant skills
  • Sales Territory, 13%
  • SEO, 8%
  • Cold Calls, 6%
  • SEM, 5%
  • Search Engine, 4%
  • Market Research, 4%
Common small business consultant skills
  • Customer Service, 57%
  • Business Clients, 11%
  • Outbound Calls, 6%
  • Strong Computer, 3%
  • Financial Statements, 3%
  • Business Development, 2%