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The differences between assistant marketing coordinators and marketing assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an assistant marketing coordinator and a marketing assistant. Additionally, an assistant marketing coordinator has an average salary of $51,586, which is higher than the $39,442 average annual salary of a marketing assistant.
The top three skills for an assistant marketing coordinator include customer service, event planning and database management. The most important skills for a marketing assistant are customer service, marketing campaigns, and facebook.
| Assistant Marketing Coordinator | Marketing Assistant | |
| Yearly salary | $51,586 | $39,442 |
| Hourly rate | $24.80 | $18.96 |
| Growth rate | 19% | 19% |
| Number of jobs | 97,339 | 77,611 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 77% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
An assistant marketing coordinator's role is to assist marketing coordinators in organizing marketing programs and projects. Although the extent of their responsibilities depends upon their company of employment, it usually entails liaising with internal and external parties, delegating responsibilities among teams, performing market research and analyses, and participating in managing marketing campaigns and overseeing operations to ensure compliance with project requirements. They also perform various clerical tasks such as handling calls and correspondence, obtaining necessary certifications, preparing and processing documents, maintaining records, and updating client accounts.
A marketing assistant's general responsibility is to support the marketing programs and campaigns by sharing recommendations and useful insights to improve the brand's image. Marketing assistants' duties also include reaching out to other personnel for necessary files needed on promotional advertisements, assist the team in creating designs and developing content, publishing brochures for potential clients, analyzing sales reports, and researching the current market trends. A marketing assistant should have excellent organizational and time-management skills to meet deadlines and perform various tasks as required.
Assistant marketing coordinators and marketing assistants have different pay scales, as shown below.
| Assistant Marketing Coordinator | Marketing Assistant | |
| Average salary | $51,586 | $39,442 |
| Salary range | Between $40,000 And $66,000 | Between $28,000 And $55,000 |
| Highest paying City | - | Jersey City, NJ |
| Highest paying state | - | New Jersey |
| Best paying company | - | |
| Best paying industry | - | Finance |
There are a few differences between an assistant marketing coordinator and a marketing assistant in terms of educational background:
| Assistant Marketing Coordinator | Marketing Assistant | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 77% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between assistant marketing coordinators' and marketing assistants' demographics:
| Assistant Marketing Coordinator | Marketing Assistant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 36.7% Female, 63.3% | Male, 27.0% Female, 73.0% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 11.1% White, 66.3% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.8% White, 65.5% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |