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The differences between assistant marketing coordinators and marketing coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an assistant marketing coordinator and a marketing coordinator. Additionally, an assistant marketing coordinator has an average salary of $51,586, which is higher than the $48,326 average annual salary of a marketing coordinator.
The top three skills for an assistant marketing coordinator include customer service, event planning and database management. The most important skills for a marketing coordinator are digital marketing, customer service, and marketing campaigns.
| Assistant Marketing Coordinator | Marketing Coordinator | |
| Yearly salary | $51,586 | $48,326 |
| Hourly rate | $24.80 | $23.23 |
| Growth rate | 19% | 19% |
| Number of jobs | 97,339 | 91,281 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 80% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
An assistant marketing coordinator's role is to assist marketing coordinators in organizing marketing programs and projects. Although the extent of their responsibilities depends upon their company of employment, it usually entails liaising with internal and external parties, delegating responsibilities among teams, performing market research and analyses, and participating in managing marketing campaigns and overseeing operations to ensure compliance with project requirements. They also perform various clerical tasks such as handling calls and correspondence, obtaining necessary certifications, preparing and processing documents, maintaining records, and updating client accounts.
A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.
Assistant marketing coordinators and marketing coordinators have different pay scales, as shown below.
| Assistant Marketing Coordinator | Marketing Coordinator | |
| Average salary | $51,586 | $48,326 |
| Salary range | Between $40,000 And $66,000 | Between $34,000 And $67,000 |
| Highest paying City | - | New York, NY |
| Highest paying state | - | New Jersey |
| Best paying company | - | Keller Williams Capital Properties |
| Best paying industry | - | Technology |
There are a few differences between an assistant marketing coordinator and a marketing coordinator in terms of educational background:
| Assistant Marketing Coordinator | Marketing Coordinator | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 80% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between assistant marketing coordinators' and marketing coordinators' demographics:
| Assistant Marketing Coordinator | Marketing Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 36.7% Female, 63.3% | Male, 27.4% Female, 72.6% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 11.1% White, 66.3% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |